Category : Search result: brand strategy Nigeria


AfDB approves $500m loan for Nigeria's budget

African Development Bank approves $500 million budget support for Nigeria to boost non-oil revenues and energy sector reforms. Learn how this impacts Nigeria's economic growth.

New Book Reveals Why Organisational Strategies Fail

Transformation executive Akin Monehin's new book, 'Execution Is a Lie,' uncovers the systemic reasons behind organisational failures. Discover why strategy isn't the problem. Read the full analysis now!

Ebonyi Projects N469.9bn FAAC Revenue in 2026 Budget

Governor Francis Nwifuru presents Ebonyi's largest-ever budget of N884.86bn, with 84.7% for capital projects. Strategic focus on industrialization and infrastructure development for economic growth.

BOI Unveils Business Clinic to Save Nigerian MSMEs

Bank of Industry launches structured Business Clinic model to address MSME survival crisis. Only 20% of Nigerian businesses survive past 5 years. New program targets 24,000 enterprises by 2027.

FG: Livestock Reforms Gains Coming Soon

Federal Government assures Nigerians that livestock sector partnerships will soon show visible results, aiming to grow the industry from $32B to $74B by 2035 through strategic reforms.

ADC Plans 2027 Victory Without Serving Governors

African Democratic Congress outlines strategy to win 2027 elections without governors, cites Buhari's precedent. Party invites sidelined politicians, promises youth inclusion and fair governance.

Burna Boy's Global Strategy vs Nigerian Fanbase

Explore the complex relationship between Burna Boy's global dominance and his Nigerian roots. Does his international success come at the expense of local loyalty? Discover the economic realities behind his strategy.

10 Brand Names Nigerians Mistake for Products

Discover why Nigerians call all noodles Indomie and all diapers Pampers. This phenomenon of genericide reveals the power of branding in Nigeria's competitive market. Read more!

Afenifere Shocked by Kwara, Kebbi Attacks

Pan-Yoruba group Afenifere demands urgent security reforms following deadly attacks on a Kwara church, rice farmers, and a Kebbi school, citing internal sabotage.

5 Nigerian Marketing Agencies Worth Your Investment

Discover why The Ad Guys, Intense Digital, X3M Ideas, Socialander, and Anakle are essential partners for Nigerian businesses seeking growth, ROI, and market dominance in today's competitive landscape.

Jessica Akhimien Honoured at TIBA Awards 2025

Brand strategist Jessica Akhimien wins Top 10 Exceptional Professionals award at TIBA 2025. Discover how she's reshaping African branding narratives through strategic communications.

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