Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
Category : Search result: marketing expansion
Nile Cinemas, VIVA Partner for Major Nationwide Expansion
Nile Cinemas integrates VIVA Cinemas into its network, expanding to Ikeja, Ibadan, Ilorin, and Enugu. The move aims to redefine Nigeria's movie-going experience with upgraded facilities.
Makinde Signs ₦892bn 2026 Oyo Budget Monday
Governor Seyi Makinde will sign Oyo State's ₦892 billion 2026 Appropriation Bill into law on Monday, December 22. The 'Budget of Economic Expansion' aims to drive growth and infrastructure. Read details.
Nollywood's $1 Billion Deal Marks New Chapter
Nigerian film industry, Nollywood, enters a transformative phase with a $1 billion partnership between The Entertainment Network (TEN) and The Evolution Media Group (TEMG). Discover the plans for global expansion, new studios, and job creation.
Putin's Year-End Remarks: Demands Respect, Lists Gains
Russian President Vladimir Putin, in his marathon press conference, demanded 'respect' from the West and listed battlefield gains. This follows a new $105bn EU loan to Ukraine. Read the full analysis.
TheBeckyJoe Targets Guinness Record with Massive Marketing Lesson
Nigerian social media expert TheBeckyJoe plans to break a Guinness World Record by teaching over 3,000 people how to earn money online. Her mission: turn smartphones into income tools for young Africans.
Best AI Writing Generators for Marketing in Nigeria
Discover the 7 best AI writing generators, including Wrizzle and ChatGPT, that Nigerian marketers use to create content faster. Learn how these tools boost productivity.
Razzl's 'Normal is Boring' Campaign Rewards Creativity
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
Behind Funke Akindele's Record 200M Naira Opening Weekend
Discover the strategic marketing and grassroots efforts that powered Funke Akindele's latest film to a historic 200 million Naira opening weekend. Learn the secrets behind the numbers.
Nigeria's oil rigs stuck at 41 amid OPEC expansion
Nigeria's oil rig count remained flat at 41 in November, unchanged from 2024, while OPEC nations boosted activity by 7%. Discover the structural challenges holding back Africa's top producer.
ISPs Seek Policy Help for Underserved Areas
Internet providers urge government intervention to expand services to unserved regions. High costs and infrastructure vandalism threaten growth despite rising demand for broadband.
Anambra Deploys AI, Broadband to Transform Governance
Anambra State is using Artificial Intelligence and expanded broadband to reshape public service delivery. Discover how this digital-first approach is creating a smarter government.
Muyiwa Babarinde named among Nigeria's top 35 marketing pros
Muyiwa Babarinde, Head of Marketing at Waza, is celebrated among Nigeria's elite young marketers in the prestigious Brandcom '35 Under 35' list. Discover his journey and impact.
NMA 2025 Honors Marketing Excellence in Nigeria
The 5th Nigerian Marketing Awards recognized 22 winners across diverse categories. Discover how brands innovated to overcome consumer demand challenges.
Vodacom Takes Control of Safaricom in $2.1B Deal
South Africa's Vodacom secures a controlling 55% stake in Kenya's Safaricom for $2.1 billion, reshaping East Africa's telecom landscape and boosting digital inclusion. Read the full analysis.
Eterna Plc Launches N21.52 Billion Rights Issue
Eterna Plc plans to raise N21.52 billion through a rights issue to fund expansion in retail, LPG, and aviation. Shareholders can buy 3 new shares for every 4 held. Read details.
10 New Diagnostic Centres to Launch in Nigeria by 2026
NSIA-MedServe partners with GE Healthcare to establish 10 diagnostic centres nationwide by mid-2026, boosting access to CT scans, mammography, and X-rays for early disease detection.
Enugu Plans 5 New Transport Terminals to Boost Economy
Governor Peter Mbah unveils a N1.62 trillion budget for 2026, prioritizing transport infrastructure with five new terminals and 2,000 city taxis to stimulate Enugu's economic growth.
Industry Leaders Demand Excellence in Marketing Communications
NIPR and EXMAN presidents call for discipline, collaboration, and tech adoption to elevate Nigeria's marketing communications sector to global standards. Read more.
Business Confidence High as Firms Expand Inventory for Yuletide
Nigeria's private sector expands for 13th straight month. PMI at 53.6 points as companies build inventory for Christmas demand. Inflation eases, boosting business outlook for 2025. Read more.
Rukayatu Issaka: Marketing Director at Adam Ro Music Ltd
Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is spearheading the company's global strategy to elevate African creative talent worldwide through strategic partnerships and brand development.
Adam Ro Music's Marketing Director Global Vision
Discover how Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is leading the company's international expansion across Africa, Europe, Middle East and North America through strategic partnerships.
CREO Named PR Agency of the Year 2025
CREO, a subsidiary of RED|For Africa, has been named PR Agency of the Year at the 2025 Nigerian Marketing Awards for its impactful Dettol Cool campaign. Discover how they are shaping Nigeria's communications landscape.
Feedlot Nigeria Expands to 5000 Cattle Herds
Feedlot Nigeria boosts cattle capacity to 5000 herds, enhancing local beef production and reducing import dependency. Discover how this expansion transforms Nigeria's agricultural sector.
Dangote Refinery Expands to 1.4 Million Barrels Daily
Dangote Group partners with Honeywell International to double refinery capacity by 2028, making Nigeria global refining leader. Learn how this impacts Africa's energy independence.
Ayra Starr Explains Why She Relocated from Nigeria
Nigerian singer Ayra Starr opens up about her decision to relocate to New York, explaining the personal connection and how it will shape her music and Afrobeats globally.
Oyo Governor Presents N891bn 2026 Budget to Assembly
Oyo State Governor Seyi Makinde presents N891 billion 2026 budget, focusing on infrastructure and education. 56.7% allocated to capital projects. Read details of the economic expansion plan.
Makinde Presents N891.9bn 2026 Budget to Oyo Assembly
Oyo State Governor Seyi Makinde presents a N891.9bn 2026 budget focused on economic expansion. The proposal allocates 56.7% to capital projects, with infrastructure and education as top priorities.
Babaeko Elected IAA Vice President for Africa
Steve Babaeko begins mission to amplify Africa's creative voice globally after election as IAA Vice President. Learn how he's transforming marketing communications across the continent.
IMPI: Nigeria's PMI Expansion Cuts Inflation to 16.05%
IMPI reveals Nigeria's PMI expansion for 11 months straight has driven inflation down to 16.05%. Think tank maintains 14% year-end projection and expects MPC rate cut. Read full analysis.
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