Wema Bank Plc has reaffirmed its dedication to enhancing customer engagement as it marks the ninth anniversary of its digital banking platform, ALAT. The bank announced this milestone in a statement, emphasizing its ongoing efforts to improve user experience and broaden access to innovative financial services through digital channels.
ALAT's Journey and Evolution
Launched in 2017 as Africa's first fully digital bank, ALAT was created to overcome the challenges of traditional banking by offering a seamless platform for account opening, transactions, and financial management without requiring physical interaction. Over the years, Wema Bank noted that ALAT has grown into a robust digital ecosystem serving both individuals and businesses, featuring solutions that encourage savings, facilitate payments, and promote financial inclusion.
Anniversary Campaign: ALAT at 9
To celebrate the anniversary, the bank introduced the "ALAT at 9" campaign, a month-long initiative filled with customer-focused activities, rewards, and interactive engagements designed to boost user participation. Key features include "ALAT Wrapped," which gives customers a personalized summary of their platform activity, and the "9 Features in 9 Days" challenge aimed at encouraging consistent engagement. Additionally, customers who complete their ninth transaction at precisely 9:00 a.m. or 9:00 p.m. during the campaign will receive instant rewards. A jingle challenge has also been launched to inspire creative participation from users.
Leadership Perspectives
Moruf Oseni, Managing Director and Chief Executive Officer of Wema Bank, stated that the anniversary reflects the bank's journey in digital innovation and its commitment to delivering value to customers. He explained that the campaign is designed to reward users while reinforcing the bank's focus on building an engaging and customer-centric platform. "ALAT at 9 is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going. Over the years, we have continued to evolve with our customers, building a platform that is not only functional but also engaging and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience."
Olusegun Adeniyi, the bank's Chief Digital Officer, noted that the initiative integrates routine banking with interactive experiences through personalized insights and incentives. He said this approach aligns with the bank's vision of developing a responsive digital banking platform that adapts to customers' evolving needs. "With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalized insights, gamified missions, and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way. This reflects our vision to build a digital bank that is intuitive, adaptive, and centered around the customer."
Campaign Duration and Participation
The anniversary activities began on May 2 and will run through May 31, with the bank urging customers to participate by updating or downloading the application from relevant app stores. The bank added that the celebration highlights its leadership in digital banking and its ongoing commitment to innovation and service delivery.
