In a heartwarming gesture to mark the festive season, Power Oil, a popular cooking oil brand from Tolaram, has brought joy and substantial support to the students of Bethesda School of the Blind in Lagos.
Community Choice Drives Festive Visit
The impactful visit, which took place on 31 December 2025, was the direct result of a unique community-driven initiative. Power Oil had earlier launched an online call, inviting the public to nominate communities deserving of support during the Yuletide period. The Bethesda School for the Blind emerged as the clear favorite, receiving the highest number of public mentions, which prompted the brand's special visit.
A Day of Talent, Gifts, and Financial Support
Representatives from the company spent quality time with the students, actively participating in and sponsoring the school's end-of-year talent presentation. The event showcased impressive performances by the pupils, highlighting their abilities and creativity.
Beyond moral support, Power Oil provided generous material backing. The brand donated various gift items to the school and its students. The highlight of the day was the presentation of a cash prize of one million naira (₦1,000,000) to the winner of the school's talent showcase, providing significant encouragement and tangible support.
Spreading Love and Making a Difference
Roland Akpe, the Marketing Manager for the Oils and Fats Portfolio at Tolaram, spoke during the visit. He emphasized that the initiative was a reflection of the company's core philosophy towards community engagement. "At Tolaram, we believe in spreading love and making a difference in our communities," Akpe stated. "We are happy to share joy with these students and support their journey."
The gesture left a profound impression on the beneficiaries. One of the students expressed heartfelt appreciation, noting, "It's a reminder that we are not alone. We feel loved and seen." This sentiment underscores the visit's impact beyond the physical donations.
This outreach was conducted under Power Oil's overarching thematic campaign, "Certified Healthy. Be Certified Fit," which guides the brand's consumer engagement and community-focused programmes. The event at Bethesda School of the Blind stands as a powerful example of corporate social responsibility in action, directly responding to public sentiment to create a memorable festive experience for a deserving community.
