In a significant strategic shift, Busha, one of Nigeria's licensed cryptocurrency exchanges, has unveiled a comprehensive brand refresh and expanded its service offerings. Announced on 9 January 2026, the move marks the platform's evolution from a dedicated crypto trading service into a broader, all-in-one digital money application for emerging markets, starting with Nigeria.
More Than a New Look: A New Financial Chapter
The rebranding includes a completely new logo, featuring a currency note and a coin, which symbolises the seamless integration of traditional fiat money and digital assets. This visual change underscores the company's ambition to become a single, regulated platform where users can manage their entire financial lives.
Accompanying the new identity is a fully redesigned mobile application. The focus of the new app experience is on simplicity and clarity, making it easier for both newcomers and seasoned traders to navigate, manage funds, and execute transactions.
Expanding the Product Suite for Everyday Needs
Busha's transformation is not merely cosmetic. The platform has introduced two key financial products to complement its existing crypto trading services.
Firstly, the company now offers local currency savings, allowing users to earn competitive interest on their Naira holdings through flexible and secure savings options. Secondly, Busha has launched asset-backed loans, starting with crypto collateral. This feature enables users to access instant liquidity without being forced to sell their long-term investment assets, providing short-term financial flexibility.
Leadership Vision: Building Africa's Financial Future
Michael Adeyeri, co-founder and Chief Executive Officer of Busha, explained the company's journey. "We started Busha as a trusted, regulated gateway to crypto in Nigeria. Over time, it became clear that crypto was not the end goal; it was the foundation," he said. "What we are building now is broader and more ambitious—a single money app where Africans can live their entire financial lives."
Moyo Sodipo, co-founder and Chief Operating Officer, highlighted the phased rollout strategy. "This launch is just the beginning. We are rolling out these features in phases, starting with Nigeria, while preparing to expand into additional emerging markets," Sodipo stated. The company, which already serves over one million users across Nigeria and Kenya, is targeting further regional expansion.
Positioning in a Growing Digital Finance Landscape
This strategic pivot arrives during a period of rapid growth in digital finance adoption across emerging economies. Factors like increased financial literacy, clearer regulations, and demand for alternative tools are driving this trend. By integrating crypto services with traditional money management features, Busha aims to position itself as the go-to financial partner for a new generation.
The refreshed Busha app is now available for update and download on iOS and Android devices in Nigeria. The company is authorised by Nigeria's Securities and Exchange Commission (SEC) as a regulated Virtual Asset Service Provider.
