A new digital platform is solving a major problem for Nigeria's vibrant creative community: visibility. Good.online has officially launched as a curated online marketplace dedicated exclusively to verified Nigerian creators.
What is Good.online?
Good.online brings together a wide array of Nigerian-made products into one trusted destination. The marketplace spans key categories including fashion, beauty and wellness, food and drink, home decor, and gifts. This means whether a customer is searching for unique clothing, skincare products, artisanal candles, or craft beer, they can find it from local talent.
The platform features well-known brands like Garmisland, Jacques, Smileys Africa, Gem Bar, Arami, and Igbadun Brewing Co., alongside many new discoveries. To simplify the shopping experience, Good.online offers both delivery and convenient pick-up options for orders.
From Physical Hub to Digital Powerhouse
The story of Good.online is rooted in a physical community. It began with Good Beach, a Lagos hub where creators could meet, showcase their work, and grow their businesses. When Good Beach was demolished to make way for the coastal Lagos–Calabar Expressway, the community's future was uncertain.
The vision, however, moved to Oniru with Good Village. This physical incubator became an experiment, housing 21 creators and providing them with crucial visibility, tools, and support. The results were staggering: within fifteen months, Good Village hosted 49 community events, welcomed over 220,000 visitors, and most impressively, generated ₦2.7 billion in revenue for its resident creators.
This success proved that when Nigerian creativity is met with structure and support, it thrives. Good.online is the next step, scaling this model online while also preparing to open new physical spaces in Ikeja GRA and Lekki.
The Orange Hijack Launch
Marking its digital arrival, Good.online initiated the "Orange Hijack" campaign. This major launch moment involved over 200 partners posting consistently across social media to drive curiosity and direct traffic to the new marketplace. The campaign underscores the platform's mission: to make it simple and meaningful for everyone to find and support authentic Nigerian creativity without endless scrolling.
For consumers tired of fragmented shopping across Instagram, X, and WhatsApp, Good.online offers a consolidated, trustworthy solution. For creators, it provides the visibility and structured platform needed to turn passion into sustainable business.
