The inspiring journey of Hug Sleep, the company behind the innovative Sleep Pod, continues to be a major Shark Tank success story well into 2026. Founded by the husband-and-wife team of Matt Mundt and Angie Kupper, this wellness brand has evolved from a simple idea into a multi-million dollar enterprise, proving the power of a great product and strategic investment.
The Pivotal Shark Tank Pitch That Changed Everything
Matt and Angie Mundt stepped onto the Shark Tank stage during Season 12, Episode 3, which aired on October 30, 2020. They pitched their business, seeking $150,000 in exchange for a 10% equity stake. The couple explained that the Sleep Pod was born from personal need, designed to use Deep Touch Pressure Therapy. The four-way stretch fabric creates gentle, calming compression that simulates the feeling of a warm hug, aiding relaxation and sleep.
The founders started Hug Sleep in February 2019 with just $2,500 from their savings. By the time of their Shark Tank appearance, a mere 16 months later, they had achieved an impressive $490,000 in total sales. Their compelling pitch sparked a bidding war, with two competing offers on the table.
Securing a Powerhouse Deal and Explosive Growth
Both a team of three Sharks—Kevin O'Leary, Daymond John, and Robert Herjavec—and the duo of Mark Cuban and Lori Greiner offered $300,000 for a 20% share of the company. The Mundts chose to partner with Cuban and Greiner, accepting their $300,000 investment for a 20% equity stake.
The post-Shark Tank effect was immediate and staggering. Within just three months of the episode airing, sales skyrocketed to $4.1 million. The company's lifetime revenue hit $15 million by 2022. By June 2024, the figures were even more astounding: the company had grown from its initial $490k to a colossal $37 million in sales, with lifetime revenue surpassing $25 million.
Hug Sleep in 2026: A Thriving Wellness Powerhouse
As of 2026, Hug Sleep is not only still in business but has firmly established itself as a household name in the wellness sector. Lori Greiner herself celebrated the brand's remarkable expansion on Instagram, noting the company grew from just 3 products at the time of the pitch to over 100 products, and from 2,500 units sold to over 500,000.
The product line has diversified significantly beyond the original Sleep Pod. The brand now offers:
- Sleep Pod Move for adults with a foot opening.
- A Hooded Sleep Pod Move for those preferring head coverage.
- A Sleep Pod Move designed for children.
- A full line of loungewear, including hoodies and joggers.
The brand has also earned critical acclaim, receiving positive reviews from authoritative sources like Wirecutter, a product review service owned by The New York Times. With a strong social media presence, including over 62.8k followers on Instagram, Hug Sleep continues to connect with a global audience seeking comfort and better sleep.
The story of Hug Sleep serves as a powerful case study for entrepreneurs everywhere, especially in Nigeria's vibrant startup ecosystem. It demonstrates how a clear vision, a solution-driven product, and the right strategic partnership can scale a small business into an international wellness brand.
