Maltina, Nigeria's pioneering malt brand, has unveiled a new visual identity that celebrates five decades of nourishment while preserving the trusted taste that Nigerians have known and loved for years. The refresh, announced by Nigerian Breweries Plc, introduces a more contemporary look across the brand's glass bottles, cans, and PET bottles, aiming to keep the iconic malt drink fresh and relevant in today's market.
A Contemporary Makeover with Heritage Cues
The new identity strengthens Maltina's signature orange while enhancing gold elements to create a more distinctive and premium presence on store shelves. Design updates include a gold crown cork, brighter sunrays, a more prominent golden barley icon, a bolder calcium coin, and the addition of the “Since 1976” heritage mark. These elements together bring Maltina's story of nourishment and heritage to life, according to the company.
Despite the visual overhaul, the nourishing formula that consumers trust remains unchanged. Maltina is fortified with calcium, with one 33cl bottle providing the equivalent of half a glass of milk. The brand is also endorsed by the Nutrition Society of Nigeria as a non-alcoholic drink rich in Vitamin A, reinforcing its position as a health-conscious choice for families.
Brand Evolution and Consumer Engagement
Sarah Agha, Marketing Director at Nigerian Breweries Plc, explained the rationale behind the refresh. “For 50 years, Maltina has grown alongside generations of Nigerians. This refreshed identity is an evolution of a much-loved brand, designed to keep Maltina fresh, relevant and connected to today's consumers while preserving the nourishing taste they know and trust,” she said.
Rather than dictating how consumers should perceive the new look, Maltina is inviting Nigerians to share their own first impressions through the “What's Your Word?” campaign. Across media, retail outlets, and consumer experiences, people will be encouraged to look again at the refreshed identity and describe it in a single word. Agha added, “This relaunch is about more than a new pack. It is an invitation for Nigerians to help shape the next chapter of a brand that has been part of their lives for five decades. We look forward to hearing the words the new Maltina inspires.”
Rollout and Nationwide Availability
Consumers will encounter the refreshed packs in stores, restaurants, bars, and markets, supported by a nationwide media rollout, trade launches, and immersive consumer activations designed to help Nigerians discover and experience the new look. The campaign's simple call to action is to experience the new Maltina and share what you see, with participants directed to the official website at maltina.nbplc.com to participate in the “What's Your Word?” initiative.
Maltina, a non-alcoholic malt drink from Nigerian Breweries Plc, has been a staple in Nigerian homes for 50 years, bringing together nourishment, happiness, and shared experiences across generations. The brand's enduring presence underscores its role in everyday moments, and this relaunch aims to secure its relevance for the next half-century while staying true to its roots.
