SIMS Nigeria and Samsung have officially launched their 33rd Anniversary Promo, offering customers discounts of up to 33% on selected Samsung products. The campaign runs from September 16 to September 30, 2026, and is available at SIMS Digital Centers nationwide and through the SIMS Online platform.
A Milestone in Africa's Longest Samsung Partnership
The anniversary campaign celebrates a partnership that has spanned 33 years, recognised as Africa's longest Samsung partnership. Over this period, the collaboration has played a significant role in making Samsung's technology and consumer electronics accessible to generations of Nigerian customers.
The partnership has evolved alongside changing consumer needs and technological advancements. From home entertainment and cooling solutions to smart appliances and mobile technology, the focus has remained on delivering genuine products, innovation, and quality to Nigerian consumers.
Discounts on Smart TVs, Smartphones, and More
Shoppers can access attractive offers on a broad selection of Samsung products, including Smart TVs, air conditioners, refrigerators, washing machines, kitchen appliances, and smartphones. The promotion is designed to reward customer loyalty and mark the enduring relationship between the two organisations.
Ginika Edeh, Samsung Brand Manager at SIMS Nigeria, described the anniversary as both a celebration of an enduring partnership and an opportunity to give back. "Reaching 33 years of partnership is a remarkable achievement for SIMS and Samsung. More importantly, it is an opportunity for us to recognise and reward the customers who have remained part of this journey with us," Edeh said. "It is our way of saying thank you for the trust and loyalty they have shown us over the years."
Nationwide Awareness Campaign and In-Store Activities
The promo is supported by a nationwide awareness campaign and in-store visibility activities to bring the celebration closer to consumers across the country. Customers visiting SIMS Digital Centres can explore the available Samsung products and take advantage of the anniversary offers during the promo period. Lagos shoppers can also access the offers through the SIMS Online platform.
The anniversary campaign reinforces SIMS Nigeria's commitment to providing consumers with access to genuine, quality electronics and smart lifestyle products, supported by trusted retail experiences and reliable customer service. For Samsung, the 33-year milestone represents another chapter in a relationship that has connected the global technology brand with millions of Nigerian consumers through SIMS Nigeria.
Customers are encouraged to visit their nearest SIMS Digital Centre or shop through the SIMS Online platform to take advantage of the special anniversary offers. For more information, contact Mehmood Khan at 08093154211 or Nathaniel Edoja at 09088194133.
