SIMS Nigeria and Samsung have officially launched their 33rd Anniversary Promo, a campaign running from September 16 to September 30, 2026, offering customers discounts of up to 33% on selected Samsung products at SIMS Digital Centers nationwide and via the SIMS Online platform.
The promotion celebrates a partnership recognised as Africa's longest Samsung partnership, spanning 33 years and bringing Samsung's technology to Nigerian consumers.
Partnership Milestone and Product Range
The anniversary marks a significant milestone in the relationship between the two organisations, which has played a key role in making Samsung's innovative technology and consumer electronics available to generations of Nigerian customers. Over the years, the partnership has evolved alongside changing consumer needs and technological advancements.
From home entertainment and cooling solutions to smart appliances and mobile technology, the partnership has focused on delivering genuine products, innovation, and quality. As part of the anniversary celebration, shoppers will access attractive offers on a broad selection of Samsung products, including Smart TVs, air conditioners, refrigerators, washing machines, kitchen appliances, and smartphones.
Customer Rewards and Campaign Activities
Speaking on the launch, Samsung Brand Manager at SIMS Nigeria, Ginika Edeh, described the anniversary as both a celebration of an enduring partnership and an opportunity to give back to customers. "Reaching 33 years of partnership is a remarkable achievement for SIMS and Samsung. More importantly, it is an opportunity for us to recognise and reward the customers who have remained part of this journey with us," Edeh said. "It is our way of saying thank you for the trust and loyalty they have shown us over the years."
The promo will be supported by a nationwide awareness campaign and in-store visibility activities to bring the celebration closer to consumers across the country. Customers visiting SIMS Digital Centres can explore available Samsung products and take advantage of the anniversary offers during the promo period. Lagos shoppers can also access the offers through the SIMS Online platform.
Commitment to Quality and Consumer Access
The anniversary campaign reinforces SIMS Nigeria's commitment to providing consumers with access to genuine, quality electronics and smart lifestyle products, supported by trusted retail experiences and reliable customer service. For Samsung, the 33-year milestone represents another chapter in a relationship that has connected the global technology brand with millions of Nigerian consumers through SIMS Nigeria.
Customers are encouraged to visit their nearest SIMS Digital Centre or shop conveniently through the SIMS Online platform to take advantage of the special anniversary offers. For more information, contact Mehmood Khan at 08093154211 or Nathaniel Edoja at 09088194133.
