Pink Fleur Foundation Calls for Government Support to Boost Creative Industry and Preserve Green Spaces
Art and photography by the Pink Fleur Foundation has made a compelling appeal to the government to establish an enabling environment for creatives and safeguard green areas that are crucial for both artistic expression and human wellbeing. The Founder, Zainab Salihijo, during an exhibition held on Sunday in Abuja titled "Change Your Story," urged authorities to look beyond traditional career paths and invest in creative industries as viable sources of livelihood and innovation.
Advocating for Creative Freedom and Environmental Preservation
According to Salihijo, the world has evolved significantly, and more Nigerians would thrive if given the freedom and support to pursue unconventional careers. She noted that her own journey from studying biotechnology and public health to becoming an artist reflects the vast possibilities within the creative space. Salihijo expressed deep concerns over the extinction of green areas in Abuja, particularly referencing spaces like Jabi Lake Park, which inspired many of her works but are now disappearing.
She stressed that such environments are not only vital for artistic inspiration but also for mental health and overall wellbeing. "Spaces like outdoor living are actually quite important, and we need more green areas," she said. Salihijo recalled encounters with individuals who rely on nature for daily motivation and emotional balance, encouraging Nigerians not to feel constrained by age, profession, or social expectations.
Exhibition Highlights and Personal Transformation
The exhibition featured one-of-a-kind photographic pieces captured across locations including Nigeria, Saudi Arabia, and beyond. It was inspired by Salihijo's personal commitment to take daily walks throughout 2025, a journey she described as "life-changing" and central to the body of work on display. The theme, "Change Your Story," served as a call for individuals to embrace personal transformation without fear of societal judgment.
"If you’ve ever wanted to try something or be something, go for it. People will talk, but they will stop," the founder explained. Salihijo further noted that the exhibition was targeted at anyone feeling "stuck" or seeking a new perspective on life, adding that practicing gratitude and focusing on positive experiences could help individuals navigate prevailing economic and social challenges.
International and Local Endorsements
Also speaking at the event, a representative of the U.S. Embassy in Abuja, Duca, commended the exhibition for its storytelling depth and visual appeal. He described the works as reflections of "an incredible eye" and a powerful reminder of the importance of reflection and human connection. The envoy highlighted the role of storytelling in strengthening relationships and creating opportunities, noting that such platforms can inspire innovation and collaboration between Nigeria and international partners.
Similarly, Tunde Imane of the PAGED Initiative emphasized the exhibition's social impact, particularly its integration of art with community development. He explained that proceeds from selected artworks, including scarves, are channelled towards supporting women in underserved communities. Imane cited the case of a woman with a disability seeking educational advancement, noting that funds generated from scarf sales could help her achieve her goals. He urged government support for vulnerable populations, stressing the need for inclusive policies.
Challenges and Calls for Increased Awareness
In her remarks, Maria Kwaji described the exhibition as "surprisingly amazing," praising the quality of locally produced artworks and the blend of creativity with philanthropy. However, she observed that many Nigerians are yet to fully appreciate the value of art, calling for increased awareness and visibility for artists. Kwaji also challenged government institutions to recognise and patronise homegrown talents rather than seeking artworks abroad.
The exhibition not only showcased artistic excellence but also highlighted the growing intersection between creativity, social impact, and economic empowerment, reinforcing calls for stronger institutional support for Nigeria's burgeoning creative sector.
