Cadbury Hot Chocolate joined forces with the Africa Magic Viewers' Choice Awards (AMVCA) for its 12th edition, reaffirming its dedication to celebrating African storytelling, culture, and the creative talents shaping the continent's film industry. The partnership, announced in May 2026, highlighted the brand's commitment to supporting platforms that spotlight African creativity.
Partnership Highlights
Widely recognized as Africa's premier night in film and fashion, the AMVCA gathered filmmakers, actors, digital creators, industry executives, and entertainment enthusiasts from across the continent for a week-long celebration of storytelling and cinematic excellence. Cadbury Hot Chocolate maintained a strong presence throughout AMVCA week, from the Young Filmmakers Day to the main award ceremony at Eko Hotel and Suites in Lagos.
As part of the collaboration, Cadbury sponsored two award categories: Best Indigenous Language Film (East Africa) and Best Editing. These categories reflect the brand's focus on authentic storytelling and technical creativity. The Best Indigenous Language Film award was won by Addis Fikir for Leul Shoaferaw, while the Best Editing award went to Daniel Anyiam for To Kill a Monkey.
Brand Perspectives
Morolake Emokpaire, Head of Marketing at Cadbury Nigeria Plc, stated: "We are proud to partner with the AMVCA in celebrating the storytellers, filmmakers, and creatives shaping the future of African entertainment. At Cadbury, we believe great stories have the power to preserve culture, inspire communities, and connect people across generations."
Oladapo Oshuntoye, Category Manager for Cocoa Beverage, emphasized the importance of preserving culture through storytelling: "Best Indigenous Language Film emphasizes the importance of storytelling in local languages, preservation of culture, and pride in heritage." Regarding the Best Editing category, he noted that technical creativity is essential for impactful storytelling.
Immersive Experiences
Throughout the week, Cadbury Hot Chocolate created immersive experiences for guests and creatives. An interactive booth offered hot and cold Cadbury Hot Chocolate drinks, as well as treats like gelato, cookies, brownies, and milkshakes, showcasing the brand's versatility. Celebrities, filmmakers, and creators engaged with the brand during these culturally significant moments.
The 12th AMVCA transformed Lagos into a hub of African entertainment and culture, featuring performances from BNXN, Fave, and Tiwa Savage. The event celebrated excellence across film, television, and digital storytelling, with Cadbury continuing to align with platforms that promote creativity and cultural expression.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries. With 2023 net revenues of approximately $36 billion, it leads the future of snacking with brands like Oreo, Ritz, LU, Clif Bar, Tate's Bake Shop, Cadbury Dairy Milk, Milka, and Toblerone. It is a member of the S&P 500, Nasdaq 100, and Dow Jones Sustainability Index.
About Cadbury Nigeria
Cadbury Nigeria Plc is a publicly quoted company and pioneer cocoa beverage manufacturer, offering brands like Bournvita, Hot Chocolate 3 in 1, TomTom, Buttermint, and Clorets. It is a 74.97%-owned subsidiary of Mondelēz International, with the remaining shares held by indigenous investors. For more information, visit www.cadburynigeria.com.
