Ten-year-old Nigerian twins Jason and Jaden Ojo are set to become published authors with the launch of JJ The Sloth and the Twins, a children's book centered on family routines and positive habits, carrying the message: “There Is Time for Everything.” The book is co-authored by the twins and their mother, Gina Ehikodi-Ojo, a Nigerian food influencer with nearly 2 million followers across her social media platforms.
The story introduces JJ The Sloth, a character who guides children through daily routines such as getting ready for school, learning, eating, playing, and resting. The inspiration came from the twins' home life—Gina had established a structured daily routine for her children, and when Jason and Jaden were asked to write out their routine from memory, their account closely mirrored what she had created. That exercise sparked the book.
A Mother's Vision for Structure and Fun
Gina Ehikodi-Ojo explained the project's foundation: “As a mother, I have always believed that children need structure, but I also believe that routines should leave room for fun, creativity, and simply being children. What began as our everyday family routine eventually became a story that Jason and Jaden could call their own. Seeing them become authors at 10 is incredibly special, and we hope JJ The Sloth will remind families that there really is time for everything.”
The book is only the start. It anchors a broader JJ The Sloth children's entertainment and learning project spanning books, digital content, a plushie character, and a TV/online series beginning with an initial 13-episode rollout. The series will address themes like getting dressed, breakfast, tidying up, appropriate screen time, science, arts, play, and other daily childhood experiences.
Expansion into Digital and TV Content
New episodes will premiere weekly on YouTube via JJ The Sloth Adventures, with updates on social media through @JJTheSlothAdventures. The project aims to make conversations about routines and healthy habits more engaging through storytelling, play, and relatable characters, rather than presenting them as lessons alone.
Pre-orders for JJ The Sloth and the Twins are open now. Families can reserve copies through the official JJ The Sloth page at geenamooreandassociates.com/brands/jj-the-sloth. Orders will be dispatched from Monday, October 26, following the launch.
Launch Event and Future Plans
The official launch is scheduled for Saturday, October 24, 2026, in Lagos, coinciding with Jason and Jaden's 10th birthday celebration. The event will unveil the book and JJ The Sloth, introduce the first episode of the series, and include book signings by the young authors, family-focused experiences, media engagements, and opportunities for children to explore JJ's world.
Beyond the launch, the project will continue with a sustained digital content rollout, family participation activities, and ongoing development of the series, including planned school, library, and book-club storytelling activities as the project grows.
