Big Brother Naija returns for Season 11 on Sunday, 26 July 2026, premiering on DStv and GOtv. The launch show airs from 7 pm on Africa Magic Showcase and Africa Magic Family channels, with the 24-hour live feed on DStv channel 198 and GOtv channel 29. Fans can also stream via DStv and GOtv Stream.
Record ₦160 Million Grand Prize
This season's winner will receive a record ₦160 million grand prize, including ₦100 million cash and a brand-new SUV – the highest prize in the show's history. Atinuke Babatunde, Executive Head of Content and Channels, West Africa at MultiChoice, said: "Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities and moments that resonate with millions of viewers. Season 11 builds on that legacy with even bigger stakes, fresh twists and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale."
betPawa Joins as Headline Sponsor
betPawa has come on board as the Headline Sponsor for Season 11. Borah Omary Ndanyungu, Head of Local Marketing & CSR at betPawa, commented: "At betPawa, we believe in creating unforgettable experiences that bring people together through the things they are passionate about. Big Brother Naija is one of Africa's most celebrated entertainment properties, and we are proud to come on board as Headline Sponsor for Season 11. We look forward to rewarding fans, deepening engagement throughout the season and delivering exciting experiences that complement the energy and excitement of the show."
Guinness and Minimie Return as Sponsors
Guinness returns as Gold Sponsor, and Minimie joins as Associate Sponsor. Babatunde added: "We are delighted to welcome betPawa as our Headline Sponsor alongside Guinness and Minimie, whose partnership reflects the enduring value and impact of the Big Brother Naija platform."
A Cultural Phenomenon Since 2017
Since its return in 2017, Big Brother Naija has evolved into a cultural phenomenon, creating household names, generating jobs across the creative economy, and shaping popular culture. Ebuka Obi-Uchendu returns as host, promising a season filled with unexpected twists, dynamic tasks, strategic gameplay, and authentic interactions.
How to Watch and Vote
Season 11 premieres Sunday, 26 July 2026. Viewers can follow every moment on DStv, GOtv, DStv Stream, and GOtv Stream. Eligible subscribers can vote via the MyDStv and MyGOtv self-service apps, upgrade packages for additional voting benefits, and enjoy uninterrupted access by subscribing or renewing for multiple months.
