Nigerian comedian Cute Abiola has broken down in tears on Instagram after an MTN advertisement he featured in triggered a wave of cultism accusations from fans and strangers online. In a video posted on 11 August 2026, a visibly distressed Cute Abiola addressed his followers directly, explaining that the outfit seen in an earlier clip he shared had nothing to do with any cult affiliation.
MTN Advert Behind the Controversy
According to Cute Abiola, the clothing was specifically sourced for the brand campaign and would not have been worn under any other circumstance. The funny man said he initially ignored the comments rolling in beneath his post, but the situation escalated when the accusations began arriving in his private DMs. That was the moment he decided he had to speak up.
"This cloth is for MTN advert that I did, and nothing else. I'm not anything because I have to make this video to debunk it," he said in the video. The comedian went on to stress that he has no association with any group or organisation outside his faith, repeating several times over the course of his statement that he is simply a Muslim man.
Comedian's Emotional Defense
"I'm not into anything or in any way, or associate myself, I'm just a Muslim. I'm just a man," he added. The comedian also addressed those accusing him of being afraid, acknowledging that some viewers might read his response as fear while firmly standing by his decision to clarify regardless. "Not that I am scared, but I just have to say it. And if you say I'm scared, I'm scared, please," he said.
The video quickly drew reactions from followers across social media, with many weighing in on the situation. @jeffc_fc commented: "I'm not rugged I'm a Muslim," while @mealsinminutesabuja wrote: "You don enter."
Previous Public Appearance
Legit.ng previously reported that the skit maker was active during AFCON football tournaments in 2025. Cute Abiola wore Nigeria's jersey and a blood pressure machine attached to his arm to check his status. He prated that the country would win the match as he shared his expectation.
The comedian's latest video has sparked widespread discussion online, with many fans expressing support for him amid the allegations. As of this report, MTN has not issued an official statement regarding the advertisement or the controversy surrounding it.
