A Nigerian businessman and founder of Fekomi Herbals, Mr Adefemi Komiyo Lawrence, has voiced strong criticism over the high cost of influencer marketing among skit makers in the country. In a viral video, Lawrence expressed his frustration, stating that the fees demanded by digital content creators have become unsustainable for businesses.
Businessman Names Content Creators and Ad Charges
Lawrence specifically mentioned the amounts that some top online personalities allegedly charge for a single promotional video. He questioned why a single promotional video could cost tens of millions of naira when full-length cinema movies require similar financial proportions relative to their returns.
Lawrence said: "Imagine you want to patronise Sydney Talker. Sydney Talker will tell you to pay 15 to 20 million naira for one single video. Are you shooting Netflix standard video for me? Or you want to put the video in cinemas? Shank will be telling you to pay 12 million, 20 million, 15 million. Brain Jotter..."
The entrepreneur also complained about breach of contract agreements by some influencers. He claimed that certain creators fail to deliver on agreed projects even after receiving payment.
Lawrence added: "Look at Ola of Lagos now, I paid him since last year, till now, he has not fulfilled his contract, he still owes me 6 videos. Carter Efe still owes me 3 videos from a contract of 3 years ago."
The brand owner urged content creators and their management teams to review their pricing structure to reflect actual business realities. He argued that massive follower counts on platforms like TikTok do not guarantee patronage.
Reactions as Businessman Decries Fees from Influencers
Legit.ng has compiled some reactions to the business owner's post below:
- Football said: "Outrageous amount but you should respect their struggle to gain such followers."
- SUGAR WAX said: "I rather carry my money give Facebook and tiktok for ads than pay influencer."
- humanjoy said: "I love the fact that this guy is eloquent."
Watch the video of his rant below:
Content creators steal spotlight at AMVCAMeanwhile, Legit.ng reported that Sophia Chisom and Emmanuel Kanaga emerged as winners of the Best Digital Content Creator category at the 12th AMVCA.
