Nigeria's top premium malt brand, Amstel Malta, is set to illuminate the festive season with a major campaign focused on joy, homecoming, and community spirit. The initiative, anchored on the theme "Be Your Best All Season Long," is a key part of Nigerian Breweries' broader 'Legendary Christmas' programme.
A Three-Day Tour of Festive Lights
The celebrations kick off with a vibrant street lighting tour across major cities in the South-East and South-South regions. From December 2nd to 4th, 2025, Amstel Malta, in partnership with state governments, will transform Enugu, Port Harcourt, and Aba into dazzling hubs of holiday cheer.
Each city will feature spectacular light installations, colourful decorations, and festive attractions designed to welcome people home and foster a sense of shared optimism. The schedule is as follows:
- Enugu: Tuesday, December 2nd
- Port Harcourt: Wednesday, December 3rd
- Aba: Thursday, December 4th
Adding star power to the events, popular cultural figures Natacha Akide and Stan Nze will make special appearances to amplify the festive excitement.
The Grand Debut of Amstel Malta Festiville in Aba
The climax of this year's activities is the inaugural edition of the Amstel Malta Festiville, a grand Christmas destination making its first appearance in Aba. This immersive festive village is designed to be a December-long wonderland for families and communities.
Elohor Olumide-Awe, Portfolio Manager for Non-Alcoholic Drinks at Nigerian Breweries Plc, emphasized the campaign's heart. "Homecoming remains one of the most treasured traditions across our region," she said. "Through our 'Be Your Best All Season Long' campaign... we aim to make this festive period even more memorable. We are delighted to illuminate the joy, unity, and festive spirit that define this special time of year."
At the Festiville, visitors can look forward to a variety of experiences including:
- The enchanting Amstel Malta Grotto
- A soulful Christmas carol night
- Live concerts featuring top music artists
- A dedicated Kids’ Playground and Games Arena
This initiative aims to create a space for reconnection, celebration, and the creation of lasting holiday memories.
Extending the Celebration to Lagos
Beyond the eastern tour, Amstel Malta will also bring the festive vibe to Lagos. The brand will be a featured part of the Lagos Food Fest, a vibrant culinary and entertainment event scheduled for December 14, 2025, at Muri Okunola Park.
With these extensive plans, Amstel Malta is inviting Nigerians everywhere to embrace the season's light, share in communal joy, and truly Be Their Best All Season Long.
For more information and real-time updates on all festive activities, the public is encouraged to follow @amstelmalta on all social media platforms.
