Nigeria's leading premium malt drink, Amstel Malta, is ushering in the festive season with a spectacular series of events designed to spark joy and community spirit across the South-East and South-South regions. The brand, under the Nigerian Breweries Plc 'Legendary Christmas' umbrella, has rolled out an ambitious plan featuring citywide light-up ceremonies and the inaugural edition of a dedicated Christmas village in Aba.
A Tri-City Celebration of Lights and Homecoming
The festivities kick off with a vibrant street lighting tour across three major cities. From December 2nd to 4th, 2025, Amstel Malta, in partnership with state governments, will transform urban landscapes into dazzling displays. The schedule is set for Enugu on December 2nd, Port Harcourt on December 3rd, and Aba on December 4th.
Each location will be adorned with enchanting light installations and festive decorations, creating radiant hubs for families and returning residents to celebrate. The initiative underscores the brand's commitment to enhancing the cherished tradition of homecoming. Popular cultural figures Natacha Akide and Stan Nze are slated to make special appearances at these events, adding star power to the celebrations.
Elohor Olumide-Awe, Portfolio Manager for Non-Alcoholic Drinks at Nigerian Breweries Plc, emphasized the campaign's core message. She stated that the "Be Your Best All Season Long" theme and the lighting ceremonies aim to make the festive period more memorable by illuminating the joy, unity, and spirit that define the season.
The Grand Debut of Amstel Malta Festiville in Aba
The crown jewel of this year's campaign is the maiden edition of Amstel Malta Festiville, making its debut in Aba. This full-scale festive village is designed as a December-long destination for families, offering an immersive blend of music, art, and entertainment.
Visitors to the Festiville can look forward to a variety of attractions, including:
- The Amstel Malta Grotto for festive photos and experiences.
- A soulful Christmas carol night and live concerts from top musical artists.
- A dedicated Kids’ Playground and Games Arena to ensure children are fully entertained.
Created as a wonderland that brings to life the warmth and togetherness of Christmas, the Festiville provides a dedicated space for creating lasting memories throughout the month.
Extending the Festive Cheer to Lagos
Beyond the eastern celebrations, Amstel Malta will also mark its presence at the Lagos Food Fest on December 14, 2025. The event, taking place at Muri Okunola Park, offers Lagos residents a vibrant culinary and entertainment experience, providing another platform for the brand to connect with consumers during the holidays.
Through this multi-faceted campaign, Amstel Malta extends an open invitation to Nigerians everywhere to embrace the season's joy, share in its light, and strive to "Be Their Best All Season Long." For ongoing updates and details, the brand encourages the public to follow @amstelmalta on all social media platforms.
