As anticipation for continental football reaches a fever pitch, Goldberg has made a major move to connect with the heart of Nigerian fandom. The brand has officially launched a new collective designed to embody the unique pulse, passion, and personality of the country's football supporters.
Introducing The Golden Clan: Four Voices, One Passion
This initiative, named The Golden Clan, is a carefully selected group of cultural icons. Their mission is to magnify the heartbeat of Nigerian football through authentic storytelling, humour, raw emotion, and shared fan experiences. Announced over the weekend of 22 December 2025, the Clan brings together four distinct personalities who represent different facets of Nigerian culture and fandom.
The members are actor Kunle Remi, veteran actress Shaffy Bello, former Super Eagles striker Brown Ideye, and popular comedian Broda Shaggi. According to Goldberg, these icons will collectively serve as the faces and voices of the brand's latest campaign, 'Feel the Beat, Taste the Gold'.
Amplifying Football Beyond the Pitch
The campaign seeks to spotlight the true Nigerian football experience, which extends far beyond the ninety minutes on the pitch. It captures the essence of fandom in viewing centres, on bustling streets, through passionate chants, unique rituals, and collective moments of both joy and heartbreak.
Goldberg's statement highlighted a core truth: football in Nigeria is about much more than just the game. It is fundamentally about community, sound, movement, banter, pride, and shared belief. By forming the Golden Clan, Goldberg aims to tap into these realities, allowing genuine stories to be told by individuals who live and understand them deeply.
The Clan's Unique Perspectives
Each member contributes a unique layer to the narrative. Kunle Remi brings contemporary storytelling warmth and depth, capturing match-day moments and fan connections with style and sincerity. Shaffy Bello adds elegance, gravitas, and cultural pride, reflecting the generational bonds that tie Nigerians to the beautiful game.
Providing an insider's view is Brown Ideye, whose experience wearing the green and white of the Super Eagles on the biggest stages offers emotional resonance and expert perspective. Completing the quartet is Broda Shaggi, whose street-smart humour and unfiltered energy perfectly mirror the voice of everyday fans across the nation.
Bringing the Campaign to Life
Throughout the campaign, the Golden Clan will be activated across various platforms and events. Fans can expect to see them at exclusive viewing parties, during fan engagement activities, and through a stream of digital content and surprise moments. Their role will be to document and celebrate how Nigerians truly feel the beat of football and the rich culture that surrounds it.
With this bold step, Goldberg is effectively stepping into the crowd and standing shoulder-to-shoulder with fans. The goal is to transform ordinary match-day moments into extraordinary stories worth sharing. The brand's message is clear: when Nigerians gather around football, the energy is unmistakable, and the vibe is always golden.
