The festive spirit in Nigeria has officially been ignited in a bold and roaring fashion. Legend Extra Stout, a brand under Nigerian Breweries Plc, spectacularly launched its annual Legendary Christmas celebrations with a powerful biker procession that took over the streets of Lagos on December 1, 2025.
A Viral Spectacle on Lagos Roads
Lagos residents witnessed an unforgettable sight as a convoy of bikers, riding in perfect synchronized formation, navigated through the city's iconic routes. The thrilling spectacle created an electrifying atmosphere, with videos and images from the event quickly dominating social media timelines and sparking widespread conversations online. The procession featured a diverse group of male and female biking enthusiasts, showcasing a unified celebration of the brand's bold character.
Ceremonial Culmination and Brand Statement
The activation reached its climax with a ceremonial torch handover at a final stop. In a breathtaking visual moment, the riders aligned their bikes to form the distinctive Legend emblem, creating a striking representation of the brand's iconic identity. Speaking on the significance of the event, Ifeyinwa Madu, Senior Brand Manager for Legend Extra Stout, explained the procession's symbolic meaning. She stated it was the brand's way of "lighting the path ahead" and heralding the larger Legendary Christmas Light-Up. "Before the city shines bright, a Legend goes forth: bold, authentic, and truly Legendary," Madu added.
Nationwide Celebrations Illuminated
The biker procession serves as the dynamic opener for Nigerian Breweries' expansive Legendary Christmas campaign. The centerpiece of this campaign is the planned 13-kilometer Christmas Light-Up project, which will illuminate major cities across the country. The festive lights are set to transform:
- Lagos
- Abuja
- Enugu
- Port Harcourt
- Ibadan
This nationwide initiative aims to usher Nigerians into a season filled with celebration, rich culture, and shared experiences. By taking the lead with this bold activation, Legend Extra Stout has effectively set the stage for a series of unforgettable festive moments that will resonate from Lagos to every other participating city.
