In celebration of a major milestone, the iconic BIC 1 Shaver marked its 50th anniversary in style, hitting the bustling streets of Lagos for a public engagement. The campaign, which took place on 20 December 2025, aimed to discover just how well Nigerians know this familiar grooming product known for sharp looks and trusted shaves.
Lagosians Put to the Test in Fun Street Quiz
The initiative involved a lighthearted street quiz where random Lagos residents were questioned about the BIC 1 Razor. The goal was to celebrate five decades of the brand's presence and its association with confidence and reliable grooming. According to the organizers, every reaction captured was undeniably hilarious, providing both entertainment and insight into the razor's place in popular culture.
The activity was spearheaded by Adeola Olatunji and served as a unique way to connect with the public. Instead of a standard advertisement, the interactive quiz format created genuine, spontaneous moments that highlighted the product's long-standing identity.
Celebrating Five Decades of an Orange Icon
For half a century, the distinctive orange BIC 1 Shaver has been a staple in many households, offering a simple and effective shaving solution. The anniversary campaign focused on this legacy, reminding people of the trust and consistency associated with the brand over the years. The street quiz in Lagos was a central part of bringing this celebration directly to the people.
The event successfully blended nostalgia with modern engagement tactics, moving beyond traditional marketing to create shareable, humorous content that resonates on social media and beyond.
Watch, Engage, and Share Your Story
The full video of the entertaining street interactions is available for the public to view. Viewers are encouraged to watch the quiz and reflect on their own experiences with the product. The campaign invites everyone to join the conversation by stating what they love most about this iconic orange shaver.
This anniversary initiative not only commemorates a product's history but also reinforces its connection with everyday Nigerians, proving that even after 50 years, it can still generate surprise, laughter, and brand recognition on the streets of one of Africa's most vibrant cities.
