Coca-Cola's flagship music platform, Coke Studio, has officially launched its ambitious plan to dominate Nigeria's festive season, declaring its theme for Detty December 2025 as 'Locked In with Coke Studio'. This announcement sets the stage for a nationwide series of music and cultural events designed to capture the essence of the December experience for young Nigerians.
From 'We Outside' to 'Locked In': The Evolution of a December Staple
Coke Studio has strategically positioned itself at the heart of Nigeria's December celebrations in recent years. In 2023, the brand tapped into the popular 'We Outside' sentiment with its 'Outside With Coke' campaign. The following year, it escalated its presence with 'Flex With Coke,' focusing on live experiences and stage takeovers. For 2025, the platform is evolving once more by adopting 'Locked In'—a phrase that has become a cultural shorthand among Nigerian youth for being fully committed, present, and immersed in the moment.
'Coke Studio has been the platform amplifying the music, moments, and energy that define this generation,' stated Yusuf Murtala, Senior Director & Head of Marketing for Coca-Cola Nigeria. 'Locked In with Coke Studio is our way of tapping into the DNA of December in Nigeria and showing up where culture is created, where connections happen, and where memories are made. This is our biggest, boldest, most culturally charged December yet.'
Anchor Partnerships and a Nationwide Event Circuit
The core of Coca-Cola's December takeover will be its flagship partnerships with two of the country's most anticipated events: Flytime Fest and Rhythm Unplugged. Beyond these anchor events, Coke Studio will fuel a diverse array of live experiences across multiple cities, ensuring its presence is felt nationwide.
The extensive lineup of powered events includes:
- Palmwine Fest
- Davido 5ive Alive Abuja
- Even in the Day Dance Eko
- Group Therapy
- Iconiq Fest
- Roadblock Fiesta
- DJ Tunez's Blackout Tour
- Adekunle Gold Fuji Live
This strategy transforms Coke Studio from a sponsor into the pulsating engine of December entertainment, offering immersive cultural moments where music and connection thrive.
A Star-Studded Lineup to Define the Season
To deliver on its 'Locked In' promise, Coke Studio has curated a powerful roster of leading musical acts set to perform across its affiliated events. The lineup is a who's who of Nigerian and international talent, featuring artists such as:
Flavour, Olamide, Asake, Davido, Rema, Central Cee, MOLiY, Shoday, Dope Caesar, Zaylevelten, and DJ Tunez, among others. This carefully selected group of performers is intended to define what the festive season looks and sounds like when audiences are fully 'Locked In with Coke.'
The brand's approach is two-pronged: while its 'Share A Coke' campaign ensures the product is part of every personal celebration, Coke Studio aims to ignite the broader entertainment scene. It promises high-energy concerts, anticipated performances, and interactive experiences designed to keep Nigerians engaged and entertained throughout the entire month.
For more details on events and schedules, Coca-Cola Nigeria encourages fans to visit the official Coke Studio website or follow their social media channels on Instagram and X, both under the handle @CocaCola_NG.
