In a candid and introspective revelation, Nigerian music heavyweight Olamide Adedeji has declared a significant turning point in his life and career. The YBNL Records founder stated that he is now entering a phase dedicated entirely to self-focus and personal development.
A Career of Balancing Acts
Speaking in an interview with Flow 98.7 FM on December 5, 2025, the award-winning rapper opened up about the dual burden he has carried for years. Olamide explained that his entire professional journey has been split between building his own legacy as an artist and simultaneously uplifting a generation of other talents.
"All my life I've been trying to be there for people and also trying to do my stuff," Olamide shared. "But right now, I'm really just trying to focus on myself 100 per cent."
The Legacy of a Generous Gatekeeper
Olamide's decision marks a notable shift from his established reputation as one of Nigeria's most benevolent music industry figures. Through his YBNL imprint, he has been instrumental in launching or significantly boosting the careers of numerous stars.
The list of artists he directly signed and developed is impressive, including Fireboy DML, Asake, Adekunle Gold, Lil Kesh, Young Jonn, Pheelz, and Lyta. Beyond his label, his mere collaboration or co-sign served as a major career catalyst for others like Zlatan, Naira Marley, Portable, and Bella Shmurda, often propelling them to nationwide fame.
Fan Reactions to Olamide's New Focus
The announcement resonated deeply with fans across social media, who largely expressed support for the artist's decision to prioritise his own well-being.
One fan, @musiClover23, commented: "Finally! Baddo deserves to focus on himself after lifting so many artistes for years." Another, @naijabeatsfan, eagerly anticipated the artistic results: "This is big. Can't wait to see what he drops when all his energy goes into his own music."
Others, like @afrojamsdaily, highlighted the human element: "I respect this. Sometimes the people who give the most forget to take care of themselves." The overwhelming sentiment was that after years of being a pillar for others, Olamide has more than earned this period of self-care and concentrated personal ambition.
This personal revelation comes shortly after Olamide made headlines for commenting on the state of insecurity in Nigeria, following attacks in Kebbi and Kwara states. In that instance, he urged that such violence should not become normalised, offering condolences to affected families.
However, his latest interview shifts the focus inward, signalling the start of a deeply personal chapter for the rap icon, one where his own growth and clarity take centre stage.
