Popular Nigerian singer Tiwa Savage has made shocking revelations about the dark side of the music industry, detailing how she lost a major endorsement deal because she refused to sleep with the company owner.
The Dubai Ultimatum
The mother of one shared her experience during an event organized for female singers in Nigeria, where she served as one of the facilitators. According to Tiwa, the company owner explicitly asked her to travel with him to Dubai before they could finalize the endorsement agreement.
She turned down the offer, choosing to maintain her dignity rather than compromise her values for career advancement. This bold decision cost her the lucrative deal but preserved her self-respect.
Widespread Industry Problem
While speaking at the event, Tiwa Savage highlighted that this wasn't an isolated incident. She explained that female artists frequently face similar pressures, with some promoters and industry executives demanding personal meetings with "the chairman" as a condition for booking shows.
"After experiencing these challenges, it became clear to me that the industry often overlooks talent," the celebrated artist revealed. Her comments shed light on the systemic issues that many women encounter while trying to build honest careers in entertainment.
Mixed Reactions from Fans
The singer's revelations sparked diverse reactions across social media platforms. Many fans expressed solidarity with her stance and concern about the difficulties women face in the industry.
One fan, @Ahindehezekiah, commented: "Women are facing a lot of challenges in the music industry." Another supporter, @dearolaa, praised her decision: "Thank God you didn't, keep your dignity."
However, some critics questioned her narrative. User @flozay_classics stated: "This one where go even give am for free self de package I can believe Yemi Alade but Big Tiwa common nau." Another comment from @thatMrT suggested: "Do you think you will just get endorsement free of charge? Nothing is free in Nigeria."
The event, which took place recently, also featured Tiwa Savage reuniting with her colleague Yemi Alade, ending speculation about any feud between the two prominent artists. The video of her speaking about industry challenges has since gone viral, generating important conversations about the treatment of women in Nigerian entertainment.