Google's annual Year in Search report for 2025 has provided a fascinating snapshot of Nigeria's digital interests, with entertainment taking centre stage. The data, released in December 2025, highlights the specific films and television series that dominated search queries across the country, reflecting a vibrant mix of local and international content that sparked conversations, drove streaming binges, and captured the national imagination.
Cinema Cravings: Nigeria's Top 10 Most-Searched Films
The list of most-searched movies reveals a clear split in viewer attention between Hollywood blockbusters and compelling Nollywood narratives. Nigerians flocked to Google throughout 2025 to find information, showtimes, and discussions about the year's biggest cinematic releases.
Leading the pack was the emotionally charged drama 'Straw', starring Taraji P. Henson. The film's story of a single mother navigating a world of suspicion resonated deeply, with its powerful performances keeping audiences engaged.
In second place, Ryan Coogler's tense thriller 'Sinners' captivated viewers. The story of twin brothers confronting a sinister force in their hometown generated significant online debate about its dark narrative twists.
Nollywood made a strong showing with 'Love in Every Word', which surprised even its star, Omoni Oboli, with its popularity. Social media buzzed over its plot twists and character dynamics, and hype was sustained by the announcement of a sequel.
The top ten also featured high-octane action. 'G20' presented a gripping scenario of a hijacked global summit, while 'The Gorge' combined sniper action with a slow-burning relationship drama. The unique blend of K-pop and fantasy in 'K-Pop: Demon Hunters' attracted a diverse fanbase.
Franchise power was evident with the return of horror in '28 Years Later' and 'Final Destination: Bloodlines', and superhero spectacle in 'Fantastic Four' and 'Superman 2025'. Each film spurred searches that connected new viewers with nostalgic fans.
Binge-Worthy Queries: The Most-Searched TV Series
Similar to film trends, Nigeria's search habits for television series showed a healthy appetite for both international streaming giants and locally produced content, particularly from YouTube platforms.
The runaway success was 'Wednesday' Season 2. The second season of the Netflix hit, which delved deeper into the Addams Family mythology at Nevermore Academy, was the most-searched series overall.
The cultural phenomenon of 'Squid Game' and its highly anticipated second season both ranked in the top five. Nigerians searched relentlessly for details on the survival drama's continuation, where winner Seong Gi-hun returns to expose the game's organizers.
Local productions held their own ground. Kemi Adetiba's crime thriller 'To Kill a Monkey' sparked intense social media debates about class and corruption, fueling its search volume. The popular Yoruba drama series 'Koleoso' demonstrated remarkable staying power, with Part 6, Part 7, and the main series all appearing on the list, indicating a deeply engaged audience following its complex family sagas.
Tyler Perry's 'Beauty in Black' captivated Nigerian viewers with its dramatic story of two women from vastly different worlds. Meanwhile, the YouTube series 'Wata Shida', aired on Muryar Hausa TV's channel, hooked audiences with its weekly cliffhangers about a paper marriage and inheritance battles.
What Nigeria's Search Data Reveals
The 2025 Google search trends offer more than just a popularity contest. They highlight key shifts in Nigeria's media consumption landscape. The strong presence of series like 'Koleoso' and 'Wata Shida' on YouTube underscores the platform's growing role as a major distributor for local, episodic content.
The data confirms that Nigerian audiences are truly global, seamlessly switching between searching for the latest Hollywood superhero film, a viral Korean drama, and the next episode of a beloved Nollywood or Yoruba series. The conversations around titles like 'To Kill a Monkey' and 'Sinners' show that content which sparks debate and discussion is a major driver of online engagement.
Ultimately, Google's Year in Search for 2025 paints a picture of a nation deeply invested in storytelling across all formats and origins. The search bar became the gateway for millions of Nigerians to access, understand, and participate in the year's biggest entertainment moments.
