Nollywood actor Alesh Sanni has publicly expressed his displeasure with the conduct of some industry colleagues following the sudden death of actress and producer, Allwell Ademola. In a heartfelt video shared online, Sanni criticized the rush to post tributes on social media by individuals who showed little to no support for Ademola's creative projects during her lifetime.
A Sudden Loss and a Canceled Dinner
Allwell Ademola passed away unexpectedly on Saturday, December 27, 2025. The news sent shockwaves through the Nigerian entertainment industry. Alesh Sanni revealed a personal connection to the tragedy, stating that he was supposed to attend a dinner with the late actress on the very day she died. He lamented that she passed away just hours before their planned meeting, a fact that made the loss even more poignant for him.
The Core of Sanni's Criticism
What troubled Sanni most was the immediate and widespread online mourning from peers. He questioned the sincerity of these posts, pointing out a glaring inconsistency in their behavior. "What I don't understand is why are people so quick to post bad news," Sanni said in the video, describing the trend as both disturbing and disheartening.
He drew a sharp comparison, noting that these same individuals often ignore birthday celebrations or important career milestones of their colleagues. His central argument focused on Ademola's work as a producer. "She was a producer. You people wouldn't repost any of her movies, so why are you posting now?" he asked pointedly. Sanni emphasized that the news of her death spread across social media pages in less than 30 minutes, a speed of support that was never accorded to her professional endeavors.
A Broader Commentary on Industry Support
This incident has sparked a conversation about genuine camaraderie and support within Nollywood. Sanni's outburst highlights a perceived hypocrisy where public figures are celebrated in death but not adequately supported in life. His comments resonate with ongoing discussions about the need for a more supportive creative community, where artists actively promote each other's work beyond moments of tragedy.
The actor's emotional video serves as a reminder of the importance of showing up for colleagues while they can still appreciate it. The passing of Allwell Ademola is not just a loss of life but a moment that has exposed the selective nature of social media solidarity in the entertainment industry.
