Veteran Nollywood actor Emeka Ike has ignited a firestorm on social media after publicly calling out popular aphrodisiac merchant, Jaruma, for allegedly misleading his first son into creating adult-themed content.
A Father's Public Outcry
In a strongly worded social media post that quickly went viral, Emeka Ike expressed deep disappointment and anger. The award-winning actor accused Jaruma of influencing his son, Michael Ike, to model and create explicit online posts to promote her famous Kayamata products. Ike described the situation as both painful and frustrating, stating it directly contradicted the plans and sacrifices he had made for his son's future.
The actor revealed that his son was pulled out of university, allegedly by his mother, during his second year. Ike lamented that Michael was told "school na scam" and was encouraged to pursue a career as an influencer or actor instead. "See what they pulled you out of school for… ignoring all the plans I have for you," Ike wrote in his emotional post directed at his son.
Social Media Erupts in Debate
The public call-out, which occurred and was widely reported on January 16, 2026, has triggered widespread reactions across Nigerian social media platforms. While many netizens expressed sympathy for Emeka Ike, praising him for speaking out as a concerned father, others questioned his parenting approach and the decision to air the family dispute publicly.
Supporters flooded the comment section with messages of solidarity. One user, king_rhatti, commented: "BIG RESPECT MY OG. THIS IS HOW STRICT AND DISCIPLINED MY LATE FATHER WAS... YOU'RE A GREAT MAN AND A GREAT FATHER." Others, however, advised a more private approach. User zitafashionhouse questioned, "Why pour all this here it wasn’t necessary rather u could ignored it massa."
Broader Implications and Past Controversies
This incident has cast a spotlight on the influence of social media personalities and brand promoters on young people. Emeka Ike's accusation suggests his son's actions were the result of negative external influence rather than personal choice. The actor directly challenged Jaruma's role, asking rhetorically if she was now the one providing "training" for his son.
This is not the first time Emeka Ike has used his platform to voice strong opinions on public matters. Legit.ng previously reported that the actor had also shared controversial views on how church tithes and offerings should be spent, advocating for funds to be used to feed the needy rather than for personal clergy gain.
The ongoing controversy continues to generate heated discussion online, highlighting the complex intersections of family, celebrity influence, brand marketing, and the pressures faced by young people in the digital age.
