Residents of Kano State have received branded panties featuring the face of Governor Abba Kabir Yusuf as part of campaign materials distributed to them. A video circulating online shows women holding the red panties with the governor's image printed on them while dancing.
Unusual Campaign Item
Typically, campaign materials distributed in Nigeria include branded food items, caps, t-shirts, and yards of clothing materials. The inclusion of panties by the current governor of Kano State marks a departure from the norm.
Public Reaction
The video has generated mixed reactions, with some criticizing the move as inappropriate while others see it as a creative strategy. It remains to be seen if other politicians will follow suit and add branded panties to their campaign materials.
The development highlights the evolving nature of political campaigning in Nigeria, where candidates often use unconventional items to appeal to voters.



