ChatGPT to Introduce Ads, Cheaper Subscription Tier
OpenAI announces ads will appear in ChatGPT to fund growth, offering a new cheaper subscription. Ads won't influence AI responses, and paid plans remain ad-free. Learn what this means for users.
Category : Search result: AI advertising
Sir Steve Omojafor at 80: A Life in Journalism and Advertising
Sir Steve Omojafor, founder of STB-Macainn, reflects on his 80-year journey, from Daily Times reporter to advertising pioneer, sharing timeless lessons on success and contentment.
UK Enforces Daytime Junk Food Advertising Ban
Britain starts a landmark ban on junk food ads on TV before 9pm and online to fight childhood obesity, aiming to cut 7.2 billion child calories yearly. Read the full story.
Nigeria's Billions at Risk from Outdated Influencer Strategy
Nigeria's digital ad spend hit $340M in 2025, but brands risk wasting billions in 2026 by clinging to outdated influencer tactics. Learn why trust, not star power, is now key to success.
ARCON: Oyo State's Ad Vetting Directive is Unlawful
Nigeria's national ad regulator, ARCON, declares Oyo State's mandatory pre-vetting for betting ads unconstitutional. The move could cripple operations and set a dangerous precedent for the industry.
RECMA Ranks SBI Media Nigeria's Top Independent Agency
SBI Media Group is now Nigeria's largest independent media agency and second overall, per RECMA's 2024 ranking. It achieved 266% growth in 3 years. Read more.
PEBEC 2025 Report: Best and Worst Performing MDAs Revealed
PEBEC's 2025 report exposes a sharp divide in government agency performance. NCDMB leads, while ARCON scores a dismal 3%. Discover which MDAs are driving or hindering Nigeria's business environment.
LAIF Creative Conference 2025 Celebrates 20 Years in Lagos
The Association of Advertising Agencies of Nigeria announces the 2025 LAIF Creative Conference on November 29, marking 20 years of creative excellence with free registration available.
Babaeko Elected IAA Vice President for Africa
Steve Babaeko begins mission to amplify Africa's creative voice globally after election as IAA Vice President. Learn how he's transforming marketing communications across the continent.
Spanish Court Orders Meta to Pay €479M to Media
A Spanish court has ruled that Meta must pay local media €479 million for unfair competition by violating data rules. This landmark case impacts global media survival.
Nile University CMO Gerald Osugo Gets ARCON Fellowship
Gerald Osugo, Chief Marketing Officer at Nile University of Nigeria, has been awarded the distinguished ARCON Fellowship, recognizing his exceptional contributions to marketing education and practice in Nigeria.
Toyin Ogunyooye Wins Marketing Personality of the Year
Marketing maestro Toyin Ogunyooye receives top industry recognition as Marketing Personality of the Year at the Marketing Edge Awards 2024, celebrating his exceptional contributions to Nigeria's marketing landscape.
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