Apple's Quiet Strategy for Consumerism in Nigeria
Explore the subtle psychology behind Apple's polished products and upgrade cycles. Discover why Nigerians keep buying despite high costs and what it says about tech, identity, and consumption.
Explore the subtle psychology behind Apple's polished products and upgrade cycles. Discover why Nigerians keep buying despite high costs and what it says about tech, identity, and consumption.
WACOT Limited disburses over N158m to 2,062 Osun cocoa farmers for sustainable practices. The initiative rewards quality and promotes financial inclusion in agriculture. Read more.
Nigerian music giants Wizkid and Asake have announced a joint project titled 'REAL,' set for release this December 2025. Get the exclusive details on this major collaboration.
Wizkid's 2024 album 'Morayo' has become Nigeria's most-streamed project of 2025, dominating Apple Music and Spotify charts. Discover how the album achieved this historic feat.
Nigerian superstar Wizkid breaks his silence with a cryptic post after being named Apple Music's top artist for 2025, following an online dispute involving Davido and a Lagos governor's aide. Read the full details.
Nigerian superstar Wizkid reacts after being named Nigeria's top-streamed artist on Spotify in 2025. His 'Morayo' album also dominates as the top African album globally on Apple Music.
Apple Music Nigeria reveals its 2025 year-end chart with Asake's 'Why Love' as the most-streamed song. See the full top five list featuring Wizkid and Davido.
Award-winning rapper Drake ends 2025 as the most-streamed artist on Apple Music globally. Discover the hits and strategies behind his chart dominance.
Apple Music reveals Nigeria's most-streamed albums for 2025. Wizkid's 'Morayo,' Davido's '5ive,' and Asake's 'Lungu Boy' lead the list, showing a listener shift towards emotional depth. Read the full analysis.
Apple Music's 2025 Year-End Charts confirm Nigeria's music dominance. Wizkid leads as Top Artist, with Asake and Davido completing a historic sweep. Discover the full list of winners.
Apple's rumoured M6 MacBook Pro for 2026 could feature a touchscreen, OLED display, punch-hole camera, slimmer body & built-in 5G. Get the full details on this potential game-changer.
Samsung launches its first special edition triple-folding phone, the Galaxy Z TriFold, priced at $2,443. It goes on sale December 12. Read more about this luxury tech.
Apple's AI chief John Giannandrea announces retirement for early 2026. The tech giant names ex-Google and Microsoft veteran Amar Subramanya as his successor to lead critical AI efforts, including the next-generation Siri. Read the full story.
Nigeria faces a $500 billion annual loss from biodiversity decline. Officials urge private sector integration of nature into business models for economic sustainability. Act now!
A new report links Mars, Nestle, and others to deforestation in Liberia's rainforest. High cocoa prices are driving forest loss. Learn the facts and what it means for sustainable chocolate.
FRC's Oladele Oladejo appointed to UNCTAD's African sustainability committee, marking Nigeria's growing global influence in corporate reporting standards and sustainable development initiatives.
Nigerian superstar Tems drops surprise EP 'Love Is a Kingdom,' ranking all 7 songs as project tops Apple Music charts in 8 countries within 20 minutes of release.
Apple unveils limited-edition Hikawa Phone Grip & Stand designed for accessibility. This MagSafe accessory helps users with limited hand strength use iPhones more comfortably. Discover features and Nigerian availability.
Google's new update enables Android Quick Share to work with Apple AirDrop, starting with Pixel 10. Nigerian users can now transfer files between platforms without compression.
Lafarge Africa PLC has restored the historic Independence Memorial Obelisk at Tafawa Balewa Square using eco-friendly cement. This project demonstrates their commitment to sustainability and cultural preservation in Nigeria.
Federal Government applauds Schneider Electric's 25-year contribution to Nigeria's power sector through energy efficiency and digital automation. Discover how this partnership drives sustainable growth.
Learn how to subscribe to Apple Music in Nigeria using virtual dollar cards, Apple Gift Cards, or MTN airtime. Bypass international payment restrictions today!
Lagos State government reinforces commitment to environmental sustainability through youth education program, engaging students as change agents for climate action.
Prudential Zenith Life Insurance partners with Clean-Up Badagry Initiative to plant 200 trees in Ibeju-Lekki, boosting climate resilience and community well-being. Join the green movement!
Sundry Markets Limited, owner of Marketsquare, has been named Most Sustainable Retail Organisation at the Africa Retail Awards 2025. Discover how they're transforming Nigerian retail.
Sundry Markets Limited wins Most Sustainable Retail Organisation at Africa Retail Awards 2025 for ESG initiatives including ethical sourcing and community development.
Beta Glass Plc concludes month-long breast cancer awareness campaign promoting early detection and free screenings for employees and communities across Nigeria.
European lawmakers vote to scale back corporate sustainability rules, reducing company obligations on environmental and human rights due diligence. Key changes expected to pass.
Boluwatife Balogun, Wizkid's 14-year-old son known as Champz, makes history as his debut EP 'Champion's Arrival' reaches No.1 on Apple Music Nigeria. Stream now!
Apple confirms removal of Blued and Finka apps in China following government directive. The move impacts the LGBT community as censorship increases. Read more.