Nike Shares Slump After China Sales Drop 17%
Nike's quarterly profits fell 32% due to weak China sales and US tariffs. CEO promises a 'new approach' to revive the brand. Read the full analysis.
Category : Search result: brand marketing Nigeria
Best AI Writing Generators for Marketing in Nigeria
Discover the 7 best AI writing generators, including Wrizzle and ChatGPT, that Nigerian marketers use to create content faster. Learn how these tools boost productivity.
Razzl's 'Normal is Boring' Campaign Rewards Creativity
Razzl's youth-driven 'Normal is Boring' campaign, featuring Brain Jotter & Emmanuella, trended on X and awarded ₦4 million to 40 Nigerians. Discover how it championed originality.
Behind Funke Akindele's Record 200M Naira Opening Weekend
Discover the strategic marketing and grassroots efforts that powered Funke Akindele's latest film to a historic 200 million Naira opening weekend. Learn the secrets behind the numbers.
Shoeniverse Founder Crafts Dignity in Every Handmade Shoe
Olamide Olatomiwa Olajide built Shoeniverse Leathers from N30,000 to a N12m brand. Her journey redefines skilled labour in Nigeria. Discover how her handcrafted shoes tell a story of pride.
Muyiwa Babarinde named among Nigeria's top 35 marketing pros
Muyiwa Babarinde, Head of Marketing at Waza, is celebrated among Nigeria's elite young marketers in the prestigious Brandcom '35 Under 35' list. Discover his journey and impact.
NMA 2025 Honors Marketing Excellence in Nigeria
The 5th Nigerian Marketing Awards recognized 22 winners across diverse categories. Discover how brands innovated to overcome consumer demand challenges.
Terra Wins Best Seasoning Brand with 76% Consumer Votes
Terra Seasoning Cube has been crowned the Best Seasoning Brand at the 2025 Consumer Value Awards, securing a massive 76% of consumer votes. Discover how this beloved brand continues to win Nigerian hearts.
Davido Partners with Online Casino Stake.com
Afrobeats superstar Davido partners with Stake.com, blending music, fan engagement, and exclusive gaming experiences. Discover the details of this major deal.
Industry Leaders Demand Excellence in Marketing Communications
NIPR and EXMAN presidents call for discipline, collaboration, and tech adoption to elevate Nigeria's marketing communications sector to global standards. Read more.
Hertunba Dress: The Nigerian Design Everyone Wears
From Lagos Fashion Week to Instagram feeds, the Hertunba dress is the must-have item of 2025. Discover the story behind this empowering Nigerian brand and its iconic striped design.
Rukayatu Issaka: Marketing Director at Adam Ro Music Ltd
Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is spearheading the company's global strategy to elevate African creative talent worldwide through strategic partnerships and brand development.
Adam Ro Music's Marketing Director Global Vision
Discover how Rukayatu Issaka, Marketing Director at Adam Ro Music Ltd, is leading the company's international expansion across Africa, Europe, Middle East and North America through strategic partnerships.
CREO Named PR Agency of the Year 2025
CREO, a subsidiary of RED|For Africa, has been named PR Agency of the Year at the 2025 Nigerian Marketing Awards for its impactful Dettol Cool campaign. Discover how they are shaping Nigeria's communications landscape.
AfDB approves $500m loan for Nigeria's budget
African Development Bank approves $500 million budget support for Nigeria to boost non-oil revenues and energy sector reforms. Learn how this impacts Nigeria's economic growth.
Canada Warns Citizens: Avoid Non-Essential Nigeria Travel
Canada warns citizens to avoid non-essential travel to Nigeria due to terrorism, kidnappings, and crime. Exercise high caution in Lagos and Calabar. Stay informed.
Peter Obi Decries Nigeria's Worsening Insecurity Crisis
Peter Obi questions Nigeria's leadership failure amid multiple kidnappings and attacks. Read his strong condemnation of the security situation and institutional decline.
Peter Obi Tackles Leaders Over Nigeria's Insecurity Wave
Peter Obi questions if Nigeria is cursed or its leaders are the curse following devastating attacks, kidnappings, and security failures across multiple states in 10 days.
Trump threatens aid cut over Nigeria Christian killings
US President Donald Trump threatens to cut aid to Nigeria over ongoing Christian killings and mass abductions. Latest attacks in Kebbi, Kwara, Niger states spark international concern.
Trump Threatens Military Action in Nigeria Over Genocide Claims
US President Donald Trump reiterates anger over alleged Christian genocide in Nigeria, threatens to cut aid and launch military action. Nigerian government rejects claims.
Hingees Marks 10 Years of Purpose-Driven Lifestyle Brand
Hingees celebrates 10 years of creating intentional lifestyle products. Founder Hammed Aderoju Okunade reveals how the brand promotes purposeful living through quality designs. Discover their journey!
Top 7 Christmas Perfume Gifts Under ₦100,000
Discover 7 luxurious perfume gifts under ₦100,000 perfect for Christmas in Nigeria. From Beguile to Zara, find scents that impress without breaking your budget.
Babaeko Elected IAA Vice President for Africa
Steve Babaeko begins mission to amplify Africa's creative voice globally after election as IAA Vice President. Learn how he's transforming marketing communications across the continent.
Don Julio Defines Lagos Nightlife with Activation Series
Don Julio partners with Vaniti for an exclusive activation series across Nigeria's top nightlife hubs, celebrating cultural tastemakers with premium experiences in Lagos, Abuja, and Port Harcourt.
10 Brand Names Nigerians Mistake for Products
Discover why Nigerians call all noodles Indomie and all diapers Pampers. This phenomenon of genericide reveals the power of branding in Nigeria's competitive market. Read more!
Christian Groups Seek UN, ICC Investigation in Nigeria
Nigerian Christian coalition calls for UN and ICC investigation into alleged genocide against Christians. Groups cite international laws and US support while government denies claims.
Daughter searches for mom missing for 2 years in Nigeria
A Nigerian woman desperately searches for her mother who vanished after their last video call two years ago. Family exhausted all efforts to locate her. Help needed.
5 Nigerian Marketing Agencies Worth Your Investment
Discover why The Ad Guys, Intense Digital, X3M Ideas, Socialander, and Anakle are essential partners for Nigerian businesses seeking growth, ROI, and market dominance in today's competitive landscape.
Jessica Akhimien Honoured at TIBA Awards 2025
Brand strategist Jessica Akhimien wins Top 10 Exceptional Professionals award at TIBA 2025. Discover how she's reshaping African branding narratives through strategic communications.
TIBA Academy graduates inaugural class of 22 students
The Iconic Brand Africa Academy celebrated its first graduation in Lagos, empowering 22 entrepreneurs from four countries with skills for business growth and innovation.
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