The Minister of Communications, Innovation and Digital Economy, Dr. Bosun Tijani, has welcomed a new partnership between Adobe and technology aggregator Redington, which aims to expand access to creative, design, and document cloud solutions across Nigeria and Africa.
Partnership Details
Adobe announced that the distribution relationship will broaden access to its Creative Cloud and Document Cloud offerings, marking a milestone in Redington's commitment to empowering businesses, governments, and educational institutions with technology that supports creativity, efficiency, and growth.
At the launch event in Lagos, Redington confirmed it will supply Adobe's solutions to customers across key African markets. Through its channel ecosystem, Redington will provide end-to-end value including licensing, implementation, training, and ongoing support, enabling organizations of all sizes to accelerate their digital transformation journeys.
Executive Perspectives
Sayantan Dev, Global Head of Software Solutions Group at Redington Group, stated: "Software has become the backbone of how modern businesses operate, scale and compete. Our partnership with Adobe strengthens our software portfolio and enables organizations across Africa to adopt world-class creative and document management platforms with speed and confidence."
Jim Mathew, President for Africa at Redington, added: "Africa's growth story is deeply local, shaped by the realities of each market and the ambitions of its businesses. This partnership with Adobe allows us to meet customers where they are, supporting adoption through training, partner readiness and strong local support."
Serkan Celik, CEO of TAEC at Redington Group, commented: "Africa is entering a defining phase of its digital growth. By partnering with Adobe, we are strengthening the foundation needed to support this momentum at scale, combining global innovation with strong local presence."
Hishamul Hasheel, Vice President of Software Solutions Group for Africa at Redington, emphasized: "Technology delivers value only when it is applied with context and purpose. Through our partnership with Adobe, we are enabling businesses across Africa to move beyond fragmented tools and adopt integrated software platforms that enhance creativity, collaboration, and operational efficiency."
Market Impact
With a growing digital economy and a young, tech-savvy population, Africa presents significant opportunities for creative and document cloud solutions. Through this partnership, Redington will equip its partner ecosystem with training, enablement programs, and localized support to meet rising market needs and ensure seamless adoption of Adobe technologies.
The collaboration underscores Redington's long-term commitment to the region and aims to help African enterprises unlock next-generation growth in a sustainable, globally competitive manner.
