Dettol Cool Launches #OwnTheSweat2.0 to Inspire Active Nigerian Lifestyles
Dettol, a leading hygiene brand in Nigeria, has officially launched the second edition of its popular #OwnTheSweat campaign through its Dettol Cool Soap product line. This innovative initiative aims to encourage Nigerians to embrace active living while maintaining protection against germs and body odour throughout their daily activities.
Nationwide Activation Strategy Across Major Cities
As part of the #OwnTheSweat2.0 campaign, Dettol Cool will establish pop-up activations in gyms across four major Nigerian cities: Lagos, Abuja, Kano, and Port Harcourt. These activations will run over the next two months, complemented by school-based programs designed to promote freshness, confidence, and proper hygiene habits among Nigeria's active population.
Marketing Director Boma Harrison of Reckitt West Africa commented on the campaign's expansion, stating: "The success of the previous edition of Dettol Cool #OwnTheSweat demonstrated that Nigerians with active lifestyles are ready to embrace Dettol's cooling confidence that prioritises hygiene. With #OwnTheSweat2.0, we are expanding the experience to reach even more people through gyms and schools, creating opportunities for Nigerians to celebrate movement, push their limits, and stay confident knowing they are protected by Dettol Cool."
Addressing Nigeria's Climate and Commuting Challenges
Considering that over 80% of Nigerians commute daily and average temperatures range from 25°C to 35°C throughout the year, sweating has become an inevitable part of daily life for most citizens. Dettol Cool soap has been specifically formulated to help Nigerians stay fresh and confident regardless of the heat, offering multiple benefits for those constantly on the move.
The product provides:
- 99% germ protection for comprehensive hygiene
- A cooling sensation that can lower skin temperature by up to 5°C
- Long-lasting defence against body odour throughout the day
Immersive Fitness Experiences and Educational Outreach
Through strategic partnerships with selected fitness centres, Dettol Cool will host immersive games and fitness challenges during the gym pop-ups. These activities will test participants' endurance, agility, and confidence while reinforcing the brand's commitment to supporting active lifestyles and Nigeria's rapidly growing fitness culture.
The campaign will also extend to educational institutions through the Cool School Pop-up initiative, introducing younger Nigerians to the benefits of freshness, protection, and confidence. This school-based component aims to encourage healthy hygiene habits among students from an early age, creating lasting positive behaviours.
Building on Previous Success and Expanding Reach
With #OwnTheSweat2.0, Dettol Cool continues to reinforce its commitment to providing 99% protection against germs and cooling confidence for Nigerians living active, on-the-go lives. The campaign represents a significant expansion from the first edition, with broader geographical reach and additional activation channels through both fitness centres and educational institutions.
For ongoing updates about the #OwnTheSweat2.0 campaign activities and locations, interested participants can follow @dettolnigeria on Instagram for the latest information and engagement opportunities.
