MultiChoice is reducing DStv subscription prices in Kenya and restructuring its product lineup from six packages to four, effective November 5. The entry-level DStv Starter package will cost Sh750 (about N7,750) per month and includes 116 channels, one major-league football match per week, and English Premier League coverage.
New DStv Package Breakdown in Kenya
The mid-tier DStv Sports package, priced at Sh3,000 (about N31,000) monthly, will absorb the existing Compact and Compact Plus offerings. Subscribers will receive 159 channels covering every EPL match, the UEFA Champions League, Europa League and Conference League, as well as WWE and UFC content.
At the top end, DStv Ultimate will cost Sh7,300 (about N75,409) per month, a 37.6% reduction from the current Premium subscription of Sh11,700 (about N120,914). The package includes up to 180 channels, with Formula One, MotoGP, cricket, rugby, ATP tennis and major golf tournaments among its features.
MultiChoice Faces Subscriber Losses
The price reductions follow a sustained decline in DStv's position in Kenya's pay-TV market. The company's market share fell from 60.2% in September 2022 to 41.3% in June 2026. Over the same period, the combined subscriber base for DStv and GOtv dropped from 3.66 million to about 640,000.
MultiChoice's financial results reflect the same pressure. Group revenue declined from roughly Sh462 billion in 2023 to Sh397 billion in 2025, while trading profit fell from about Sh78 billion to Sh31 billion.
Competition From Streaming Platforms
The company faces competition on multiple fronts. Netflix, YouTube and other on-demand platforms have drawn viewers away from traditional pay-TV. The wider availability of smart televisions with built-in streaming apps has made it simpler for households to access entertainment without a pay-TV subscription, and illegal streaming sites offering live EPL matches at near-zero cost have added further strain on conventional broadcasters.
In a related development, Legit.ng reported that DStv has overhauled its entire package structure, pricing and branding in South Africa, with changes set to take effect on September 17, 2026, in what the company describes as the most significant shake-up to its products in 15 years. The revised offering introduces five packages: Starter, Select, Sports, Movies & Series and Premium.
