FirstBank has been recognized as the strongest brand in Nigeria in the 'Nigeria 25 2026' ranking by Brand Finance, an independent brand valuation and strategy consultancy. The bank achieved an AAA+ rating, the highest possible distinction, underscoring its brand strength and leadership in the financial sector.
Brand Finance Evaluation Metrics
Brand Finance’s annual rankings evaluate brands across industries based on key metrics such as brand investment, brand equity, and business performance. According to the report, FirstBank’s brand value rose with a brand strength index (BSI) score of 92.2 percent. This achievement is a testament to the bank’s reputation as a reliable partner for both SMEs and private banking customers, a statement by the bank said.
FirstBank’s Response to the Recognition
Speaking on the recognition, Group Head, Marketing and Corporate Communications at FirstBank, Olayinka Ijabiyi, said: “This recognition reflects the enduring trust our customers place in us and the unwavering commitment of our employees to deliver excellence. For 132 years, we have provided the best-in-class financial services to individual customers, SMEs and corporations. Our customer-centric approach to banking has enabled us to blend our heritage with digital transformation, enhancing reliability, reputation and engagement in the modern era.”
