Digital solutions provider Globacom launched a new brand campaign, "Never Settle For Less," along with new products and services at an event in Lagos on Wednesday, ahead of its 23rd anniversary next week. The campaign is designed to encourage Nigerians to demand the best in pursuing their goals, with the company stating that this mindset is key to excelling in today's competitive world.
Celebrities Share Their 'Never Settle' Journeys
The event featured personal testimonies from guests who embodied the campaign's spirit. Fashion entrepreneur Mai Atafo recounted walking away from a paid job as a brand manager at a big company to build his own label. "That decision to not settle was scary, but today it has positioned me as one of the best suit makers in Africa," he said.
Veteran journalist and broadcaster Dr Reuben Abati also shared his journey, saying that consistently challenging himself to go further rather than settle helped him reach the peak of his career. He commended Globacom for its commitment to innovation, noting that "innovation is the soul of business" whether in technology, business development, entertainment or other areas.
Musician Chike's Story of Perseverance
Musician Chike spoke at the event, revealing that when he first started his career, he hosted a concert that barely had an audience. According to him, "one of the few people in attendance, however, was a Nigeria Media personality and TV show host, and that gave me the motivation to push forward." Today, his shows are consistently overbooked and well-attended, proving that he chose to Never Settle For Less.
Speaking at the event, company representative Uche Ogwuda said: "digital services have become the magic tool to transform lives, and anyone who understands that success is aided by the application of transformative telecommunication products and services will understand never to settle for less."
New Products Unveiled to Match Campaign
To match the campaign, Glo unveiled four new and upgraded offerings: Welcome Bonus, Talkmasta Reloaded, Magic Bundles and the revamped Glo Café App. All are designed to give customers more value for money. The popular Glo Talkmaster "6 for 6" plan now gives 6 free minutes plus 100MB free data for every 6 minutes of calls, which is 50MB more data than before.
With the Welcome Bonus, every new Glo SIM activation now comes with N2,100 in benefits including 20 minutes to all networks, 2GB free data, and 1-month free GloTV Premium subscription.
Magic Data Bundle: A First in Nigeria
Magic Data Bundle, a first-of-its-kind in Nigeria, was part of the package launched. It ensures that every qualifying data purchase comes with guaranteed data plus an automatic Magic Bonus Data. "The Magic Bonus Data transforms data subscription into a rewarding experience because customers know they will always receive the guaranteed data purchased while also anticipating an additional Magic Bonus. The product is offered at 2 price points – N1600 & N3500. Customers receive between 500 MB and 12GB magic bonuses on different Magic Data Bundles," Ogwuda stated.
Magic Bundles can be bought on the Glo Café App or by dialling 312#.
Glo Café App Revamped with AI Assistant
The new Glo Café self-service app has been revamped with a youthful interface, new security features and payment options. The biggest highlight of the app is Gloria, Globacom's first AI-powered Voice & Text Assistant in Nigeria. Gloria answers questions and finds the best offers in seconds in 5 languages: English, Yoruba, Igbo, Hausa, French & Spanish.
First-time users also get a free 100GB, 100% bonus on every recharge, and special deals like 10GB for N2,500 and 10% extra data on bundles. Customers can download the app on Google Playstore and Apple App Store.
