Indigo Triumphs at SABRE Awards in South Africa with Women on Wheels Campaign
Integrated Indigo Limited, a prominent marketing communications consultancy firm based in Nigeria, has achieved a significant milestone by winning the 2026 Superior Achievement in Branding, Reputation & Engagement (SABRE) Award. The prestigious ceremony was held in South Africa, where Indigo was recognized in the Industrial/Manufacturing category for its impactful Women on Wheels campaign, executed for Lafarge Africa Plc.
Campaign Details and Impact
The award-winning Women on Wheels campaign was specifically designed to challenge entrenched gender stereotypes and promote greater inclusivity within the industrial and manufacturing sectors. By amplifying Lafarge Africa Plc's commitment to empowering women through innovative and purpose-driven initiatives, the campaign has garnered widespread acclaim for its creative approach and meaningful impact. This victory follows Indigo's previous success in 2025, when the agency won for its effective communication strategy and execution on the Nigerian Breweries Plc Rights Issue, demonstrating a consistent track record of excellence.
Leadership and Team Recognition
Bolaji Abimbola, the Managing Director and Chief Executive Officer of Integrated Indigo Limited, expressed immense pride in the achievement. He stated, "We are thrilled to receive this recognition for our Women on Wheels campaign. This win is a testament to our consistency and dedication to breaking new ground by relentlessly pushing bold ideas, building impactful collaborations, and fostering strong partnerships." Abimbola also commended the Integrated Indigo team for their creativity, passion, and resilience, emphasizing that the award reflects the collective effort of a team committed to excellence and innovation. He added, "I would like to celebrate our incredible team for their commitment and drive. This achievement belongs to every individual who contributed to making this campaign a success. We remain focused on pushing boundaries, delivering value, and continuing to create meaningful impact for our clients and the communities we serve."
Future Commitments and Award Significance
As Integrated Indigo celebrates this milestone, the firm reaffirms its commitment to delivering innovative communication solutions, pushing boundaries, and creating campaigns that generate lasting impact. The 2026 Africa SABRE Awards featured a highly competitive field, with more than 120 campaigns shortlisted from over 500 entries in this year's competition. These campaigns were evaluated by a jury of industry leaders, recognizing Superior Achievement in Branding, Reputation, and Engagement across various sectors.
