Louis Bélanger-Martin, a Canadian entrepreneur, is widely recognized as the longtime partner of supermodel and television personality Tyra Banks. Beyond his public relationship, he holds the position of Chief Financial Officer at Banks' ice cream company, SMiZE & Dream, a role he has occupied since 2020, prior to the brand's 2021 launch. The couple, linked since 2018, now resides together in Sydney, Australia, a move largely influenced by the brand's expanding operations in the country.
Background and Professional Journey
Born in Canada in the early 1970s, Bélanger-Martin's professional trajectory is marked by significant leadership roles. According to his LinkedIn profile, he served as President and CEO of Advanced Inflight Alliance AG, specializing in in-flight entertainment systems. He is also the co-founder of DTI Software, a company credited with pioneering commercial in-flight entertainment platforms, transforming a casual observation into a multi-billion-dollar industry.
His educational background includes a bachelor's degree in business administration from the University of Quebec and a law certificate from the University of Montreal. He has been a member of The Society of Management Accountants of Canada since 1996, confirming his status as a Chartered Professional Accountant.
Career Highlights and Current Role at SMiZE & Dream
Bélanger-Martin founded DTI Software, Inc. in 1995, serving as its President and CEO until 2010. In 1998, he co-founded Groupe W, Inc., a Canadian private equity firm, where he held the title of Director and Partner. His other roles include Vice Chairman at Global Eagle Entertainment from 2013 to 2016, Chairman at Mobi724 Global Solutions in 2014, and CEO at Advanced Inflight Alliance AG in 2013. Since 2024, he has served as an Independent Director at Graf Global Corp.
Currently, Bélanger-Martin is the CFO of SMiZE & Dream LLC, Banks' ice cream brand launched in 2021. He assumed the CFO role in 2020, before the brand's official customer launch. The company is set to open a flagship store in Sydney's Darling Harbour, with Australia's high ice cream consumption cited as a key factor. Banks has described him as "super supportive" in an April 2025 interview on TODAY With Jenna and Friends.
Relationship with Tyra Banks and Move to Australia
Rumours of a relationship began in August 2018, with reports of the couple living together. They were first photographed together in August 2019, and by October 2019, Page Six reported they had dinner dates at the same restaurant twice in one week. Their official public debut was at the TIME 100 Gala in June 2022.
Engagement rumours surfaced in August 2020 after Banks was seen wearing a ring, but US Weekly later confirmed they were not engaged. Banks moved her family, including Bélanger-Martin and her son York, to Australia in 2023, after frequent visits for her ice cream company, which has a facility in Sydney. "I just fell in love with it. Every time I went back, and went back … the three countries that eat the most ice cream: America, New Zealand and Australia. So I was like, 'I'm happy here and they love to eat some ice cream, so, are we going to do this family? And we did," Banks told Today with Jenna & Friends in April 2025.
Insiders suggest Banks is so pleased with her life in Australia that she has discussed marriage. An anonymous source told Yahoo Entertainment in May 2025, "Louis isn't like any other guy Tyra has partnered with before. He's also emotionally available — he wears his heart on his sleeve, and he's very open and public about how much he wants to spend the rest of his life with Tyra."
Family, Net Worth, and Latest Developments
Bélanger-Martin was previously married to Valérie Martin Scraire, with whom he has a son. Banks' son, York Banks Asla, has his own room at the house in Magog that Bélanger-Martin shares with Scraire's family, reflecting a blended family arrangement. Banks has never married; her son's father is Norwegian photographer Erik Asla, whom she dated from 2013 to 2017.
Net worth figures for Bélanger-Martin vary widely, with estimates ranging from $1 million to $60 million, but no verified figure has been published by major financial outlets. His income sources include DTI Software, Groupe W Inc., Advanced Inflight Alliance AG, Global Eagle Entertainment, SMiZE & Dream LLC, and Graf Global Corp. In mid-2025, reports indicated plans to open a production plant for SMiZE & Dream in Sydney. In April 2025, Bélanger-Martin made a brief cameo on Jenna & Friends when Banks called out to him live on air.
