MTN Nigeria has launched a rewards campaign for its AI-powered chatbot, Zigi, offering customers the chance to win cash prizes ranging from ₦5,000 to ₦100 million simply by engaging with the service. The initiative, called MTN Zigi Rewards, is designed to incentivize everyday interactions such as buying airtime, checking balances, or resolving network issues through the chatbot.
How the CashToken Rewards System Works
According to MTN, the campaign is built around CashToken Rewards. Customers who complete a qualifying activity through Zigi earn a CashToken Reward, which serves as an entry ticket into a weekly draw. The draw features cash prizes from ₦5,000 up to ₦100 million. Notably, no purchase is required to earn the first CashToken Reward, making it accessible to all MTN users. Qualifying activities include buying airtime, purchasing data, using the Assist feature from Zigi, and several other approved actions completed through the chatbot.
Multiple Ways to Win and Stay Engaged
MTN emphasizes that the program offers multiple opportunities for customers to benefit. Every qualifying chat can lead to the weekly draw, with each CashToken Reward granting one entry. Additionally, the first 1,000 customers each day to complete a qualifying activity through Zigi receive a CashToken Reward. For consistent engagement, customers who interact with Zigi daily for a straight week qualify for the Weekly Streak & Draw, where selected winners receive a ₦10,000 voucher. However, MTN notes that qualifying for the draw does not automatically guarantee the voucher; winners are selected from all eligible participants.
Turning Routine Support into Rewarding Opportunities
MTN is leveraging the campaign to encourage more customers to use digital self-service. The company states that instead of simply solving problems and moving on, Zigi now allows customers to turn routine interactions—such as checking data balances, purchasing airtime, or resolving network issues—into potentially rewarding experiences. The campaign aims to make customer support interactions more engaging and beneficial.
How to Get Started with Zigi
For existing MTN customers, there is no extra learning curve; they can use Zigi for tasks they already perform, such as checking balances, buying data, or getting help with their line. New MTN users or those unfamiliar with Zigi can start by saving the official number +234 903 300 0001 and sending a message on WhatsApp. The campaign is designed to be simple, with no purchase necessary to begin earning CashToken Rewards. As MTN puts it, the conversation started to solve a problem could end up doing a whole lot more.
