MultiChoice Nigeria CEO Kemi Omotosho has clarified that the company's operations, including pricing, content strategy, and channel packaging for DStv and GOtv, are decided locally in Nigeria, not by its new parent company CANAL+ in France. The statement comes after MultiChoice became part of CANAL+, a French media group operating across 70 countries, in September 2025.
MultiChoice Nigeria Retains Local Autonomy Under CANAL+ Ownership
Omotosho explained that although MultiChoice is now part of an international entertainment group, its leadership and day-to-day business decisions remain firmly anchored in Nigeria. She emphasized that the acquisition has not changed the local focus of its operations.
“Since September 2025, MultiChoice has been part of CANAL+, a global media and entertainment group,” Omotosho said. She added that being part of a global organisation gives the Nigerian business access to international expertise, technology, and ideas, which can then be adapted to suit local realities.
Local Decisions on Pricing, Content, and Channel Packaging
Addressing concerns about the company’s corporate structure, Omotosho said important decisions affecting Nigerian customers are still made by the local management team. She explained that areas such as pricing, content development, channel packaging, and distribution strategies for DStv and GOtv are handled locally by executives who understand the Nigerian market.
According to her, the relationship is designed to create a two-way exchange, allowing MultiChoice Nigeria to benefit from innovations developed elsewhere while also sharing successful Nigerian strategies with other markets.
Global Strength, Local Focus
Omotosho said the company’s approach can be summed up as thinking globally while acting locally. She noted that the combination of CANAL+’s international scale and MultiChoice Nigeria’s local expertise would strengthen the company’s ability to navigate Nigeria’s economic challenges.
The CEO also reaffirmed the company’s commitment to investing in Nigerian content, infrastructure, and local talent, stressing that the Nigerian market remains an important part of its long-term strategy. She said MultiChoice remains focused on its customers, employees, business partners, and the country’s creative industry despite the change in ownership.
