Zamkah Technologies Limited, a Nigerian indigenous firm, has officially launched Tradia, a digital business directory aimed at revolutionizing the Nigerian business landscape. The platform, accessible at www.tradia.business, is designed to enhance the visibility, accessibility, trust, and connectivity of businesses across the country.
Empowering Nigerian Businesses
Zubairu Dalhatu Malami, Chief Executive Officer of Zamkah Group, announced the launch in a press statement. He explained that Tradia serves as a modern business discovery hub where companies of all sizes—including small and medium-scale enterprises, startups, professionals, service providers, hotels, schools, hospitals, restaurants, stores, and other enterprises—can list their businesses, showcase products and services, connect with customers, and grow their digital presence.
According to Malami, “Tradia is being introduced to Nigeria as its primary launch market, while its long-term vision is to become an Africa-wide business discovery platform with the potential to extend globally. Unlike ordinary business directories, Tradia provides a smarter and more structured way for users to discover businesses, explore categories, review business information, interact with service providers, and access relevant business details on one platform.”
Addressing Visibility Challenges
Malami emphasized that the platform was created to solve a major visibility challenge faced by many businesses in Nigeria. “Many businesses in Nigeria offer quality products and services, but they remain difficult to find because they lack strong digital visibility. Tradia is created to bridge that gap. Our goal is to make it easier for customers to discover trusted businesses and for business owners to connect with the right audience,” he said.
He added that Tradia is designed to become a trusted digital gateway for business discovery and visibility. “We want Tradia to become a place where businesses are seen, trusted, reviewed, promoted, and connected. Whether you run a small shop, a school, a hospital, a hotel, a restaurant, a professional service firm, or a growing company, Tradia gives you a digital space to present your business to the public,” Malami stated.
Features and Future Plans
The platform allows business owners to create listings, add contact information, upload photos, describe their services, receive reviews, and improve their online visibility. It also offers premium features such as verified business profiles, featured listings, sponsored placements, and other visibility tools designed to support business growth.
Tradia’s launch comes at a time when Nigerian businesses are increasingly embracing digital tools to reach customers, build credibility, and compete in a technology-driven economy. For many small and medium-sized enterprises, having a visible and credible online presence has become essential to business survival and expansion.
According to Zamkah Technologies Limited, the first phase of Tradia will focus on onboarding businesses, building category-based listings, improving business visibility, and introducing verified business profiles. The platform will also support future premium services, including business promotion, digital campaigns, hotel and service booking features, merchandise, and other tools that support businesses seeking better visibility.
Businesses are encouraged to visit www.tradia.business to list their services and become part of the growing network of businesses using Tradia to improve their digital presence. With the launch of Tradia, Zamkah Technologies Limited is positioning the platform as a smart digital gateway for business discovery, customer connection, and enterprise visibility across Nigeria. Tradia’s message is simple: Discover businesses. Connect locally. Grow digitally.
