First Bank of Nigeria Limited has announced the launch of its Naira Visa Debit Card in partnership with Visa, aiming to extend accessible and reliable electronic payment capabilities to a broader segment of the Nigerian population. The card is designed for everyday consumers who need a dependable payment instrument for routine domestic and international transactions.
Accepted across POS terminals, ATMs, and online platforms through Visa's payments network, the Naira Visa Debit Card reduces friction for customers transitioning from cash to electronic payments in retail, utilities, and digital commerce. This launch aligns with Nigeria's ongoing drive toward a cashless economy, a policy direction that has gained significant momentum following successive Central Bank of Nigeria directives encouraging the adoption of electronic payment channels.
Affordable and Widely Accepted
The Naira Visa Debit Card is affordable, widely accepted, and built for everyday spending, bringing electronic payments within reach for millions of Nigerians. It is intended to serve customers across the country's diverse economic segments, ensuring that more people can participate in the digital economy.
Statements from FirstBank and Visa Executives
Speaking on the launch, Chuma Ezirim, Group Executive, eBusiness & Retail Products, FirstBank, said: "Everyday transactions should be simple, secure, and rewarding. The Naira Visa Debit Card is designed to make life easier for our customers, whether they are paying for groceries, settling utility bills, or shopping online. By extending reliable electronic payment access across Nigeria, we are helping more people transition confidently from cash to digital payments, supporting the nation's cashless policy and empowering communities with greater financial inclusion."
Andrew Uaboi, Vice President and Cluster Head, West Africa, Visa, commented: "A strong payments ecosystem works for everyone. The Naira Visa Debit Card extends reliable electronic payment access to everyday Nigerian consumers, and this, in addition to the cards in our portfolio, continues to demonstrate what a truly comprehensive card portfolio looks like for the Nigerian market. Visa is proud to power this offering with FirstBank."
Expanding Visa's Card Portfolio at FirstBank
The launch of the Naira Visa Debit Card broadens Visa's card portfolio at FirstBank, which already includes products spanning credit cards and high-end premium lifestyle spending cards. This addition completes its offering across customer segments, ensuring that cardholders at every income level have access to a product suited to their needs.
Availability
The Naira Visa Debit Card is available to all eligible FirstBank account holders through any of the bank's branches nationwide.
