PariPesa has been named the Regional Africa Partner of Olympique de Marseille (OM), marking a new partnership aimed at bringing the club and the betting brand closer to football fans across the continent. The announcement was made on 23 September 2026, with both parties highlighting a shared passion for football, ambition, and audience engagement.
Partnership Combines Heritage with Digital Reach
The collaboration will merge Olympique de Marseille’s rich football heritage with PariPesa’s digital expertise and established presence in African markets. According to the announcement, the partnership is built around a common goal of engaging fans through innovative and accessible content.
As part of the agreement, the two organisations will roll out a series of fan-oriented activities, including co-branded digital campaigns, competitions, giveaways, and original content designed to bring OM stories closer to African supporters.
Executives Express Shared Ambition
Alban Juster, General Manager of Olympique de Marseille, commented on the partnership: “Africa has always held a special place in Olympique de Marseille’s identity and community. Through our partnership with PariPesa, we look forward to creating new opportunities to engage with our supporters across the continent and further strengthen this connection.”
Jonathan Namasiku, PariPesa Africa CCO, added: “Olympique de Marseille is a club with an extraordinary football heritage and a special connection with African fans. We are delighted to become OM’s Regional Africa Partner and look forward to bringing this partnership to life through exciting content, activations and experiences for our audiences across the continent.”
Strengthening Brand Presence in Africa
This partnership forms part of PariPesa’s long-term brand development strategy in Africa. The company aims to enhance its credibility, expand brand visibility, and create stronger associations with football audiences across the region. The move builds on PariPesa’s existing collaboration with Yaya Touré, its Brand Ambassador and one of Africa’s most celebrated football icons.
Touré’s popularity among African fans, combined with OM’s historic connection to the continent, reinforces PariPesa’s relationship with internationally recognised football names and supports a trusted, recognisable brand presence.
Looking Ahead
Throughout the partnership, PariPesa and Olympique de Marseille will collaborate on initiatives tailored for African football fans, including co-branded digital campaigns, competitions, giveaways, and original content celebrating the connection between Marseille and Africa. The announcement promises further stories, campaigns, and experiences as the partnership develops.
