Running a business in Nigeria presents numerous challenges, including the need to scale up, generate profits, track accounts, and manage personal issues. This was the reality for a trader operating a shop in the heart of Sabongari Market in Kano.
For her, every sale was crucial because the income directly supported her family's daily needs. She started the business years ago with the determination to succeed but faced a major obstacle: she could not properly account for her purchases or track where her profits were going.
In her words: "Some customers prefer to make transfers to pay for purchases, but I did not believe in all these fintechs." However, her challenges ended when she was introduced to PalmPay and began making smarter business choices.
How PalmPay helped the Kano trader boost her business
Last year, PalmPay brought its Women Empowerment Program to Sabongari Market in Kano. Attending the event changed her mindset. During the program, she discovered a smarter way to bank and make good profits. The PalmPay team taught traders practical ways to improve their business.
Through this, she learned how to manage cash flow and separate personal funds from shop revenue. She opened a PalmPay account and set up a reliable POS terminal at her shop. PalmPay also provided her with a free ATM card for smooth inventory purchases and a large umbrella that shielded her customers from the hot Kano sun.
One year later, Kano trader praises PalmPay
Almost a year after incorporating PalmPay into her business, the trader experienced overall improvement. She received real-time alerts and reconciliation of all business transactions. When customers made transfers, the money entered her account in less than one minute. This allowed her to analyze all purchases and profits to identify gains or losses.
She said: "This makes me happy because there is peace of mind. In the busy Sabongari Market, having a reliable app with instant payment notifications is an absolute lifesaver. I monitor every cash-in and cash-out in real-time. PalmPay didn't just give me a bank account; they gave me tools to be empowered as a true, profitable businesswoman."
She added: "If you are like me and looking for a way to take better control of your finances in this digital age, I cannot recommend PalmPay enough. It is not just an app—it is the smarter way to bank."
PalmPay is a fast-growing digital bank and fintech platform focused on financial inclusion. It offers a user-friendly app for free money transfers, bill payments, and savings with interest, serving millions with secure and rewarding digital financial tools for everyday banking.
