BBA Motors Inaugurates Flagship Showroom in Lagos, Introduces Zeekr 9X SUV to Nigerian Market
BBA MOTORS, a leading comprehensive service provider for Chinese automotive brands in Nigeria, has officially opened its new intelligent flagship showroom in Lagos. This grand opening also served as the platform for the exclusive offline preview and first delivery of the Zeekr 9X luxury SUV in the country, signaling a significant milestone in the company's brand upgrade and market expansion.
Star-Studded Event Marks Automotive Milestone
The launch event attracted a distinguished gathering, including international superstar Mr. D Banj, Professor Oyebanji Oyelaran Oyeyinka, former Director of the Regional Office for Africa of the United Nations Human Settlements Programme (UN-Habitat), along with Nigerian business leaders, heads of financial, insurance, and leasing industries, high-net-worth clients, ride-hailing platform partners, and representatives from mainstream media. This assembly underscored the importance of BBA MOTORS' entry into the high-end automotive segment and its commitment to enhancing Nigeria's automotive landscape.
Comprehensive Services and Strategic Vision
As a benchmark service provider, BBA MOTORS focuses on three core business segments: sales of China-manufactured vehicles, short and long-term vehicle rental services, and ride-hailing fleet supply and operation. Backed by a stable supply chain directly from Chinese automakers, a comprehensive localized after-sales service system, and flexible customized financial solutions, the company aims to cover all-scenario travel needs, including daily commuting, business travel, commercial transportation, and ride-hailing operations.
In her opening speech, Ms. REBECCA JIA, Founder and Chief Executive Officer of BBA MOTORS, emphasized the company's mission: "In the Nigerian market, our core mission is to bring world-class Chinese automotive products and thoughtful localized services to local users. The opening of this showroom is a brand-new starting point for our brand upgrade; the exclusive debut and first delivery of the Zeekr 9X is a key move for us to lay out the high-end new energy vehicle track and complete our product matrix." She added that BBA MOTORS will continue to provide a full range of options from daily commuter models to high-end luxury vehicles, along with customized end-to-end services for corporate clients and ride-hailing platforms.
Zeekr 9X: A Luxury SUV Tailored for Nigeria
The Zeekr 9X, a global premium intelligent all-electric SUV under Geely Holding Group, made its first offline exclusive preview in Nigeria through BBA MOTORS. This model is deeply adapted for the African market, with optimizations for Nigeria's local road conditions, high-temperature climate, and user scenarios. Key features include:
- African-Customized Electric Drive System: Equipped with a high-safety ternary lithium battery, it offers a maximum CLTC-rated pure electric range of up to 560 km and a combined range of 1250 km, eliminating range anxiety. It supports 120kW DC ultra-fast charging, with 30% to 80% charge in 28 minutes.
- High-Performance All-Wheel Drive System: The Zeekr 9X Ultra version features a dual-motor intelligent four-wheel drive system with 310 kW peak power, 680 N·m peak torque, and 0-100 km/h acceleration in 4.2 seconds. Its reinforced body and chassis are tuned for Nigeria's unpaved roads, with a 185mm ground clearance.
- Flagship Intelligent Luxury Cockpit: Includes Nappa leather-wrapped seats with ventilation, heating, and massage functions, multi-zone air conditioning, active noise cancellation, and a high-end NAIM audio system. The cockpit boasts a 15.4-inch 2.5K HD central control screen, 10.25-inch LCD instrument cluster, and AR-HUD head-up display.
- Advanced Safety Features: The Zeekr AD intelligent driving assistance system supports 23 functions, including Adaptive Cruise Control and Lane Centering Control. The ultra-high-strength steel-aluminum hybrid body meets global five-star safety standards, with 6 airbags and systems like Automatic Emergency Braking.
Historic Vehicle Delivery to Mr. D Banj
As a landmark highlight, the first Zeekr 9X in Nigeria was delivered to Mr. D Banj during the event. Ms. REBECCA JIA personally handed over the keys, marking the official introduction of high-end Chinese automotive products to the Nigerian market. Mr. D Banj expressed his confidence in the Zeekr 9X's product capabilities and BBA MOTORS' comprehensive localized services, highlighting his expectations for the vehicle experience.
Exclusive Opening Benefits and Future Plans
To celebrate the showroom opening, BBA MOTORS has launched exclusive benefits:
- Opening Special Offer: Until March 31, 2026, customers purchasing any China-manufactured passenger or commercial vehicle can enjoy exclusive car purchase subsidies.
- Limited Launch Benefits for Zeekr 9X: The first 10 customers booking the model receive a free home charging pile with installation service in Lagos, 3 years of free basic maintenance, and 5 years of free roadside assistance.
Looking ahead, BBA MOTORS plans to expand its service network across Nigeria from the Lagos showroom, launching more products adapted to local needs and improving services like vehicle rental, ride-hailing fleet operation, and after-sales maintenance. The showroom is now open to the public, welcoming individual and corporate customers for consultations and experiences.
