Wema Bank Plc has reaffirmed its dedication to enhancing customer engagement as it marks the ninth anniversary of its digital banking platform, ALAT. In a statement, the bank highlighted that this milestone underscores its ongoing efforts to improve user experience and broaden access to innovative financial services through digital channels.
ALAT Journey and Evolution
Launched in 2017 as Africa's first fully digital bank, ALAT was created to overcome the limitations of traditional banking by offering a seamless platform for account opening, transactions, and financial management without the need for physical branch visits. Over the years, the platform has grown into a robust digital ecosystem that serves both individuals and businesses, with tailored solutions promoting savings, facilitating payments, and supporting financial inclusion.
Anniversary Campaign: ALAT at 9
To celebrate the anniversary, Wema Bank unveiled the "ALAT at 9" campaign, a month-long initiative featuring customer-focused activities, rewards, and interactive engagements designed to boost user participation. New features include "ALAT Wrapped," which gives customers a personalized summary of their platform activities, and the "9 Features in 9 Days" challenge to encourage consistent engagement. The bank also announced that customers completing their ninth transaction at exactly 9:00 a.m. or 9:00 p.m. during the campaign period will receive instant rewards. Additionally, a jingle challenge has been introduced to foster creative participation.
Leadership Perspectives
Moruf Oseni, Managing Director and Chief Executive Officer of Wema Bank, stated that the anniversary reflects the bank's journey in digital innovation and its commitment to delivering value to customers. He said, "ALAT at nine is not just a celebration of time. It is a reflection of how far we have come and a clear indication of where we are going. Over the years, we have continued to evolve with our customers, building a platform that is not only functional but also engaging and rewarding. This campaign is designed to give back to our users while reinforcing our commitment to innovation and customer experience."
Olusegun Adeniyi, the Chief Digital Officer of the bank, explained that the initiative integrates routine banking with interactive experiences through personalized insights and incentives. He noted, "With ALAT at 9, we are transforming routine banking into an interactive experience. By combining personalized insights, gamified missions, and real rewards, we are creating a platform that responds to users in a more dynamic and rewarding way. This reflects our vision to build a digital bank that is intuitive, adaptive, and centered around the customer."
Campaign Duration and Participation
The anniversary activities commenced on May 2 and will run through May 31. The bank urged customers to participate by updating or downloading the application from relevant app stores. The celebration highlights Wema Bank's leadership in digital banking and its ongoing commitment to innovation and service delivery.
