In a surprising move that highlights the growing importance of business acumen in the music industry, controversial Nigerian singer Portable has announced plans to return to academic studies.
Why Portable Wants More Education
The 'Zazoo Zeh' crooner revealed that despite already obtaining an Ordinary National Diploma (OND) from Kwara State Polytechnic, he feels the need to further his education specifically to manage his burgeoning music career more effectively. Portable emphasized that understanding music royalties and business contracts has become crucial for the proper management of his record label and personal earnings.
According to the artist, who shared this revelation on social media, the decision stems from his desire to avoid common pitfalls that plague many entertainers in Nigeria's competitive music scene. He believes that formal education will provide him with the necessary tools to navigate complex business deals and maximize his revenue streams.
The Practical Benefits of Business Education
Portable's announcement comes at a time when many Nigerian artists are becoming more aware of the business side of entertainment. His planned return to school demonstrates a strategic approach to career longevity rather than relying solely on musical talent and popularity.
The singer specifically mentioned that he wants to better comprehend how music royalties work in the digital age, including streaming revenue, performance rights, and publishing income. This knowledge would directly benefit his label operations and help him make informed decisions about partnerships and investments.
Many industry observers have praised Portable's decision, noting that artist education in business matters often leads to more sustainable careers and financial stability in the often volatile entertainment industry.
Looking Toward the Future
While Portable didn't specify which institution he plans to attend or what specific program he'll pursue, his commitment to combining education with entertainment sets a positive example for upcoming artists. His revelation was shared via the Linda Ikeji Blog Instagram account on November 8, 2025, generating significant discussion among fans and industry professionals alike.
This move represents a maturation in Portable's approach to his career, showing that behind the controversial public persona lies an artist serious about building a lasting legacy in Nigerian music. As the industry continues to evolve, such business-minded approaches may become increasingly necessary for artists seeking long-term success.
