Students across Nigeria are set for an exciting blend of learning, creativity, entertainment, and digital empowerment as MTN Nigeria has unveiled the 2026 edition of its flagship campus engagement initiative, the MTN Live It 100 Campus Tour. The nationwide programme is designed to connect thousands of students with opportunities for personal development, innovation, and meaningful engagement while promoting digital inclusion across tertiary institutions.
Tour Details and Reach
The tour, which forms part of MTN's commitment to youth empowerment, will visit seven institutions across the South-West, North-West, South-East, South-South, and North-Central regions between June and November 2026.
Speaking on the initiative, MTN's Chief Marketing Officer, Onyinye Ikenna-Emeka, said the Live It 100 Campus Tour was created to provide students with opportunities to learn, connect, express themselves, and enjoy memorable experiences while remaining connected to the digital world.
"Young Nigerians are shaping the future of our digital economy, and we want to create platforms that help them learn, create, connect, and thrive. The Live It 100 Campus Tour reflects our commitment to supporting students beyond connectivity by providing experiences that inspire innovation, creativity, and personal growth," she said.
Digital Transformation Focus
As digital technologies continue to transform education, entrepreneurship, and employment, the initiative seeks to equip students with practical knowledge, creative skills, and engagement opportunities that support both personal and professional development.
The three-day activation will feature a variety of activities tailored to students' interests, combining learning, entertainment, digital skills development, and rewards.
Day One: Digital Game Village
The first day will feature a vibrant Digital Game Village with video games, board games, silent party experiences, food and drinks, interactive photo booths, SME exhibitions, product demonstrations, device displays, and SIM registration and sales points.
Day Two: Content Creation Forum and Cinema Experience
On the second day, students will participate in a Content Creation Forum, a hands-on learning session designed to help aspiring creators produce high-quality digital content using mobile devices while exploring opportunities to monetise their creativity. The day will conclude with a special Cinema Experience, where students can vote for and watch their preferred movie as part of the #LiveIt100Experience campaign.
Day Three: Celebrity Appearance and Grand Prize
The final day will feature a surprise celebrity appearance and live performance, providing an exciting climax to the event while encouraging online engagement through social media interactions. A lucky student will also drive home a brand-new car, adding to the excitement of the tour.
Broader Campaign Impact
Through the MTN Live It 100 Campus Tour, MTN aims to foster vibrant student communities by delivering experiences that blend technology, entertainment, and empowerment, further strengthening its position as the network of choice for Nigeria's next generation.
The campus tour is part of the broader MTN Live It 100 thematic campaign, which also includes initiatives such as The Gathering and MTN CHAMPS. Collectively, these programmes are designed to connect with young Nigerians through experiences that nurture their passions, celebrate their talents, and create opportunities for growth, expression, and meaningful connections.
