Covenant University First-Class Biochemistry Graduate Operates Phone Accessories Business at Alaba Market
A first-class graduate from Covenant University has become a social media sensation after being spotted running a phone accessories business at the bustling Alaba International Market in Lagos. The discovery has ignited widespread discussion about the intersection of formal education and entrepreneurial pursuits in contemporary Nigeria.
Graduate's Market Presence Sparks Online Conversation
Onwuka Wisdom, who earned a Bachelor of Science in Biochemistry with first-class honors from Covenant University, was identified operating his phone accessories store by X user Ibukun Amosu. The observer noted a distinctive detail within the establishment: Wisdom had prominently displayed a photograph featuring himself alongside Bishop David Oyedepo, the founder and chancellor of the prestigious private university.
Ibukun shared his observations on social media, expressing curiosity about the graduate's career path. "I was at Alaba International Market today," he wrote. "This Igbo brother graduated from CU as top of his class, set up a phone accessories shop and hung a picture he took with Oyedepo. He is making money every day, opening and closing his business as he pleases. My question is: why spend four to five years and that substantial money on university education when he could have simply established this business from the beginning?"
Graduate Responds with Pride and Purpose
Wisdom responded directly to the online attention with confidence and appreciation. In the comments section of Ibukun's post, he introduced himself professionally and academically. "Thank you so much for stopping by at my store," he wrote. "My name is Ambassador Wisdom, CEO of Ambassador Global Communication. I obtained my first degree in Biochemistry with First Class Honors from Covenant University." His response included a photograph with what appeared to be a satisfied customer at his market stall.
The graduate's choice to pursue entrepreneurship after completing his studies at Covenant University—an institution consistently ranked as Nigeria's best university in recent Times Higher Education World University Rankings—has generated significant public interest and commentary.
Social Media Reactions Highlight Diverse Perspectives
The online community has responded with varied interpretations of Wisdom's career decision:
- @c2sin4mi_ayinla emphasized: "Education represents what remains within you after forgetting classroom details. It doesn't necessarily mean office employment but applying learned principles to all life activities."
- @ChifeDr observed: "University education expands knowledge and worldview, adding perspectives and opening possibilities. Educated traders gain stronger foundational understanding."
- @king_leo4u commented: "His academic knowledge undoubtedly influences his business operations. This represents no waste in my assessment."
- @uchenna_iwuoha noted: "Education provides intellectual power that complements future economic power. His business generates income while his education offers lasting knowledge assets."
- @UgoJ3 argued: "Those university years weren't wasted—they provided structure, networks, and options. Today he sells phone accessories; tomorrow he could pursue anything. Education creates valuable optionality."
- @Aladecho5 suggested: "Entrepreneurship forms an integral component of Covenant University's curriculum. Perhaps this business concept originated from that educational exposure."
- @seunosewa highlighted practical advantages: "First, flexibility—if this business encounters challenges, he maintains other options. Second, his educational background enables potential for significant expansion. This modest shop could evolve into a major e-commerce enterprise."
Context of Covenant University's Educational Excellence
Covenant University maintains its position as Nigeria's premier higher education institution, having secured top national rankings in both 2024 and 2025 according to the Times Higher Education World University Rankings. The university's graduates typically command considerable respect within Nigeria's competitive labor market, making Wisdom's market-based entrepreneurship particularly noteworthy.
This incident follows previous attention given to Covenant University's exceptional students, including Chidera Duru, who recently graduated as the institution's top student from the Department of Chemical Engineering with a remarkable 4.97 CGPA while simultaneously managing her own business ventures.
The conversation surrounding Onwuka Wisdom's career path reflects broader societal questions about educational investment, entrepreneurial ambition, and the diverse applications of academic achievement in Nigeria's evolving economic landscape.
