Nigerian consumers have spoken, delivering a powerful endorsement for a brand dedicated to both quality and health education. At the prestigious 2025 Consumer Value Awards, Golden Terra Oil was crowned the Most Preferred Healthy Cooking Oil, securing a commanding 72% of the total public vote.
A Victory Rooted in Consumer Trust and Education
The award process began with an open nomination phase, inviting Nigerians to put forward brands they genuinely value. From local markets to online communities, Golden Terra Oil emerged as a clear favourite. This set the stage for a two-month public voting window, where thousands of consumers cast their ballots. In a competitive category, the brand's overwhelming 72% victory margin stands as clear evidence of its deep connection with Nigerian households.
According to Probal Bhattacharya, Chief Marketing Officer of TGI Group, the parent company, this recognition is a testament to the brand's dual mission. "With Golden Terra, we don't just create heart-friendly cooking oils; we also educate our consumers on making heart-healthy choices," he stated. The brand has consistently focused on helping Nigerians understand the link between daily nutrition and long-term wellbeing through informative content, expert partnerships, and clear communication.
The "Pour Pure Love" Campaign: A Message That Resonated
A significant factor in this consumer loyalty is the brand's heartfelt "Pour Pure Love" campaign. This initiative transformed a simple cooking action into a meaningful statement—encouraging families to cook with intention, care, and purity. The campaign successfully sparked nationwide conversations about heart health, cholesterol awareness, and smarter shopping habits.
The message powerfully reminded consumers that every pour of oil should be a purposeful step towards better family health. This philosophy clearly struck a chord, moving Nigerians to support a brand that aligns quality with genuine care.
What Makes Golden Terra Oil a Standout Choice?
Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured within Nigeria. A key health benefit is its high content of Polyunsaturated Fatty Acids (PUFA), which is five times greater than some alternatives.
These PUFAs are clinically proven to offer multiple health advantages, including:
- Reducing bad cholesterol levels.
- Supporting a healthier heart.
- Enhancing nerve and brain function.
- Aiding muscle strength.
The brand has successfully positioned itself not just as a provider of quality oil, but as a reliable guide for healthier living. It is available in various sizes to suit every family's needs, from convenient 1000ml pouches and 700ml bottles to larger 5L and 25L kegs.
By voting Golden Terra Oil to the top, Nigerian consumers have poured their love back to a brand that invests in their well-being. The company has expressed honour at this recognition and reaffirmed its commitment to helping Nigerians cook better and live healthier, one pure pour at a time.
